@Once Teams with RealNetworks to Deliver Breakthrough Streaming Media Solution for E-Mail

Business Wire, Feb 20, 2001

Business Editors/High Tech Writers

PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 20, 2001

Innovative Streaming E-Mail Solution Integrates RealPlayer(R)

Technology and the @Once eMessaging Platform

@Once, a leading provider of permission-based eMessaging campaigns, today announced an agreement with RealNetworks(R), Inc. (Nasdaq:RNWK), the global leader in Internet media delivery, to offer businesses a powerful streaming media e-mail solution.

@Once opt-in e-mail campaigns will seamlessly incorporate RealNetworks' technology to deliver a rich media experience to online consumers. Consumers who opt-in to e-mail marketing campaigns and have RealPlayer(R) installed on their computer will be able to receive compelling, streaming media without having to download and install new or additional software.

"@Once is excited to add RealNetworks' media delivery technology to its permission-based e-messaging campaigns because of the enormous installed base of 180 million unique registered RealPlayer users," said Jon Brodeur, president of @Once. "As the recognized leader in streaming media, RealNetworks offers the best solution for developing targeted communications that employ rich, full-motion video and high-quality sound."

In addition, @Once will use the Real Broadcast Network(TM)(RBN), the hosting solutions division of RealNetworks, to deliver the streaming media component of the e-mail campaigns that @Once launches on behalf of clients.

"RealPlayer is the 2nd most popular desktop application on US home PCs and its growth is fueled by the mixture of the highest quality content and the robust and scalable RealSystem architecture," said Ben Rotholtz, general manager, products and systems, RealNetworks, Inc. "We're delighted that the @Once e-messaging platform is today providing businesses with an entirely new level of innovative solutions for on-line marketing by leveraging the proven power of rich media and the strength of the Real Broadcast Network to captivate consumers."

As a result of this agreement, @Once becomes the first e-mail marketing company to integrate the RealPlayer and Synchronized Multimedia Integrated Language (SMIL) technology into a complete solution for delivering rich-media email. RealPlayer provides online delivery of RealAudio(R), RealVideo(R), Flash(TM), and 45 other media types with the highest quality and reliability. SMIL, pronounced "smile," uses a simple but powerful markup language for specifying how, when and where multiple media clips play. @Once will deliver e-mails utilizing RealPlayer and SMIL to stream multiple media files, seamlessly, into the customer's open e-mail.

@Once chose to develop and launch personalized e-mail campaigns using RealNetworks' technology in order to drive e-commerce, strengthen customer loyalty and increase brand awareness for media companies and online retailers.

@Once Delivers Targeted, Rich E-mail and Respects Consumer Privacy

@Once's eMessaging system combines in-house technologies with those from worldwide leaders in Internet software and services, enabling @Once to provide companies with the most advanced and targeted electronic direct marketing capabilities available.

@Once works with every client to review and build online privacy and opt-in policies to ensure that the correct audience receives the appropriate message every time. This adherence to privacy allows @Once to serve as a "brand protector" for clients, which helps clients maintain the trust and loyalty of their customers.

About @Once

@Once provides highly targeted eMessaging capabilities that allow companies to attract new customers; learn about their preferences; and deliver personalized electronic communications to them. A leader in the industry, @Once delivers these services through the @Once eMessaging system, which combines in-house technologies with the best products from established worldwide leaders such as Broadbase Software (Nasdaq:BBSW) and BroadVision (Nasdaq:BVSN) while adhering to strict consumer privacy guidelines. Founded in 1998, @Once is headquartered in Portland, Oregon, with offices in New York, Los Angeles and Minneapolis. @Once provides services for companies such as Art.com, First USA, Hollywood Video, Nintendo, and Vans, Inc. For more information, contact @Once at 877/286-6232, or visit the web site at www.once.com.

@Once is a registered trademark of @Once.com. Other names herein may be the property of their respective owners. RealNetworks, RealPlayer, RealAudio, RealVideo and Real Broadcast Network are trademarks or registered trademarks of RealNetworks, Inc. Macromedia and Flash are trademarks or registered trademarks of Macromedia, Inc.