Magic Software Enterprises Launches Revolutionary New Web Development Tool, Magic eDeveloper

Business Wire, Feb 22, 2001

Business Editors and High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Feb. 22, 2001

Enables Developers to Rapidly Build Interactive Web Applications in a

Dynamic Environment

Magic Software Enterprises (Nasdaq:MGIC), a leading provider of state-of-the-art application development technology and business solutions, launched today its revolutionary new Web development tool, Magic eDeveloper(TM).

Magic eDeveloper enables developers to build interactive Web applications in a dynamic environment, giving them the tools they need to easily and rapidly create solutions that do not take the user out of context when processing requests or information.

Magic eDeveloper is part of the Magic eBusiness Platform, a comprehensive framework for rapidly developing, customizing and deploying complex e-business solutions, which addresses the principal problems in IT management today:

--  a shortage of IT resources
--  a need to change dynamically with business changes
--  a need for full integration with legacy systems and new
    technologies

In addition to Magic eDeveloper, the Magic eBusiness Platform includes the Magic Application Server, an integrated and scalable, multi-threaded application server, and Magic eMerchant(TM), the company's award-winning e-business application template that allows companies to rapidly deploy sophisticated e-commerce sites.

Magic eDeveloper

Magic eDeveloper, which employs an enhanced, browser-based deployment paradigm and offers open, extensible support for the Industry's leading Internet Web browsers and servers, application servers, and languages and databases, provides developers several key features:

--  The Ability to Rapidly Create Interactive Web Applications -- An
    integrated mechanism defines client-side functionality for
    field-level validation, event trapping and execution, automatic
    refresh of data within fields, automatic change to the appearance
    of interface elements, and direct update of data views.

--  An Object Model Repository -- An object-oriented model repository
    stores and displays object models, which are assigned property
    values and automatically updated when the properties of the model
    class change. This enables developers to define objects once and
    inherit their properties throughout their applications.

--  A Component Framework -- A new component framework enables
    developers to easily build new application components, and to
    integrate external application components and other business
    processes. The component framework includes a Component Builder,
    Component Interface Builder, and Component Repository for storing
    components.

--  Improved Event-Based Programming -- Event handlers react to
    different types of events, including internal, external, system,
    application, user-defined and expression-evaluated events. This
    allows for clearer and better definition of application logic,
    while the event-driven engine enables easier definition of global
    logic.

"Working with Magic eDeveloper's interactive Web development functionality and its component framework, our developers are able to build solutions with enhanced Web and transaction processing functionality in just a fraction of the time it used to take," said Yakov Samelson, vice president of Silver.net.

"In addition, Magic eDeveloper allows us to rapidly convert traditional client/server applications to Web applications."

Silver.net (http://www.silvernet.co.il) is a Magic Solutions Provider that provides FRM financial solutions to large-scale industries and institutions such as Motorola, Nortel Networks and Tower Semiconductors.

"In every demonstration of Magic eDeveloper to date, companies have expressed amazement at the speed with which they are able to develop, deploy and maintain Web applications," said David Leichner, vice president of worldwide marketing for Magic.

"They are especially impressed by how Magic eDeveloper enables them to maximize the productivity of their manpower and other resources to turn out highly functional, scalable and portable business applications tailored to meet even the most demanding requirements."

Magic eDeveloper is available immediately. For more information, visit the Magic Web site at http://www.magicsoftware.com/edeveloper.> About Magic Software Enterprises

Magic Software Enterprises, a member of the Formula Group (Nasdaq:FORTY), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems.

Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone 949/250-1718, fax 949/250-7404, http://www.magicsoftware.com.

The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.