Pickups Plus Aligns With Leer

Business Wire, Feb 27, 2001

Business Editors

MASON, Ohio--(BUSINESS WIRE)--Feb. 27, 2001

Pickups Plus, Inc. (OTCBB:PUPS), a leading retailer and franchiser in the $30 billion truck and SUV aftermarket accessories industry, announced today that it has aligned itself with Leer, the No.1 selling brand of truck caps and the largest manufacturer in the industry.

Leer will assist Pickups Plus in evaluating markets for both future and current Pickups Plus franchises and Pickups Plus corporate stores.

Pickups Plus currently carries Leer truck caps at their retail stores in Livermore CA, Columbus, OH, and South Bend, IN. Beginning in early March, Pickups Plus will be offering the Leer line at their stores in Muncie, IN, Florence and Lexington KY.

"We are very excited about the relationship with Leer," said Sean Fitzgerald executive vice president of Pickups Plus. "It gives us the opportunity to provide our customers with the most innovative and well known truck cap manufacturer in the Nation."

"We are very pleased with the level of service and professionalism that Pickups Plus brings to our industry and we look forward to continuing our business relationship," said Ray Fundora, Vice President of Sales and Marketing for Leer.

About Pickups Plus

Founded in 1993, Pickups Plus is a leading national franchiser of retail stores dedicated to the sale and installation of quality aftermarket accessories for pickup trucks and SUVs -- a $30+ billion a year market. Pickups Plus currently operates three corporate retail stores and has another seven franchise stores throughout eight states. After several years of extensive development and testing of its franchise system, the company is gearing up to start a nationwide expansion to be first-to-market in its growing, but highly fragmented industry made up almost entirely of small, independent, non-branded shops.

This news release contains forward-looking statements made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, Section 21E of the Securities Act of 1934 and the Private Securities Litigation Reform Act of 1995. Such statements are based on management's current expectations and are subject to a number of risks and uncertainties which can cause actual results to differ materially from those described in the forward looking statements. These risks and uncertainties are contained in the Company's reports to the Securities and Exchange Commission available via Edgar.