Captivate Network Lands Ad Flights for Continental Airlines, DHL Worldwide Express; Dunkin Donuts and Salomon Smith Barney Renew Contracts

Business Wire, Feb 28, 2001

Business/Technology Editors

WESTFORD, Mass.--(BUSINESS WIRE)--Feb. 28, 2001

Leading Brands Choose Captivate Network to

Escalate Awareness Campaigns

Captivate Network, Inc., the elevator media network that delivers content and advertising to business professionals via wireless flat panel display technology, today announced that Continental Airlines, DHL Worldwide Express, State Street Research and Management and BMW of San Francisco will join its growing roster of national brands that advertise on Captivate. Continental ads, along with ads from Dunkin' Donuts and Salomon Smith Barney will air on Captivate's nationwide network to reach more than 500,000 business professionals daily.

Continental Airlines, upon the recommendation of its media planning agency, MediaVest USA, chose Captivate Network to supplement its aggressive out-of-home advertising campaign toward business professionals. The airline launched this campaign to publicize its global scope, consistency, happy employees, young fleet, best business class and OnePass(TM) frequent flyer program. Messages appearing on the Captivate Network and in other non-traditional media include, "More international destinations? You bet your atlas;" "Being on time shouldn't be a perk;" and "Business first. See how the other half flies." The campaign was purchased by Outdoor Services (OSI).

"In today's competitive airline industry, we need to reach business travelers in an innovative way that will capture their attention," said Elizabeth Diamond, Senior Manager Brand Marketing at Continental Airlines. "We chose Captivate Network as a vital component to our advertising campaign that targets business professionals everywhere they go - including the elevator."

In addition to Continental and DHL Worldwide Express, several prominent advertisers have renewed their contracts with Captivate including:

-- Dunkin' Donuts

-- Salomon Smith Barney

"As advertising budgets come under scrutiny, we see a trend toward targeted media such as Captivate Network, " said Michael DiFranza, president and CEO of Captivate Network. "By reaching a critical demographic of business professionals and demonstrating high impact, companies such as Continental are choosing Captivate to cost-effectively access their customers."

In addition to advertising, the Captivate Network features national and local news, stock updates, weather and traffic reports, sports scores and entertainment updates from major media companies such as CNN, New York Times and The Weather Channel. Currently, more than 1,900 screens have been installed to enable the Captivate Network to deliver more than 25 million advertising impressions daily to professionals employed in the financial, legal, high technology and media industries.

About Captivate Network

Captivate Network, Inc. (www.captivatenetwork.com), the elevator media network that delivers content and advertising to business professionals via wireless flat panel display technology, was founded in October 1997 and is privately held. Dedicated to providing business professionals with quality programming and advertising through its network of Class A office towers nationwide, the company has secured approximately 650 buildings to date and will reach an audience of two million business professionals daily. Current venture capital investors include ABS Capital Partners, Advent International, Olympic Venture Partners, Primus Venture Partners, Inc., AEW Capital Management, as well as several of the nation's largest commercial real estate firms. Captivate Network is headquartered in Westford, Massachusetts.