Talisma Hosts National Webinar On Best Practices in eCRM; Expert Panelists to Discuss Strategies, Experiences, Latest Technology Innovations

Business Wire, Feb 28, 2001

Business Editors, High-Tech Writers

SEATTLE--(BUSINESS WIRE)--Feb. 28, 2001

Talisma -- provider of powerful and easy-to-use electronic customer relationship management (eCRM) solutions -- will host a free Webinar entitled "Exploring the Critical Path to eCRM," on Wednesday, March 7 at 2 p.m. EST.

Co-sponsored by CRM Magazine, the Webinar will cover best practices in eCRM deployment and use, as well as demonstrations of the newest technology advances in the category. The online panel will feature both top industry experts and users who can share real-world experiences. Panelists include:

-- Moderator Matt Purdue, director of content for destinationCRM.com, CRM
Magazine's online edition;

-- Industry analyst Chris Martins, director of research at Aberdeen Group;

-- Dave Waxberg, vice president of technology at PartsAmerica;

-- Pradeep Singh, Talisma's founder and CEO.

Key topics in the session will include:

-- Increasing revenue and ROI

-- Branding through online service and marketing

-- Improving up-sell and cross-sell opportunities

-- Decreasing online service overhead costs

-- Exploring new technologies in the industry

-- Creating best practices for online customer service

"This promises to be a very compelling discussion," said Purdue. "Each panelist has significant history in this industry and each will bring a different perspective and unique insight. I think participants will come away with valuable information they immediately can use to help their organizations realize the business benefits of an eCRM system."

"We recognize that the decision to implement eCRM is no small undertaking for most companies," said Singh. "Education and free-flowing knowledge-share through forums such as this Webinar can make a real difference in helping businesses feel informed and comfortable with their eCRM choices."

To register and reserve a virtual seat for the session, participants should log onto www.destinationCRM.com/talisma.asp or at www.talisma.com/criticalpath. All participants in the Webinar are eligible to receive a free audit of their companies' online customer service from Talisma.

About Talisma -- www.talisma.com

Talisma Corporation is the only full-service provider of enterprise-class electronic customer relationship management (eCRM) solutions for effective and robust service, sales and marketing. Their proven experience and expertise has helped hundreds of companies create long-lasting and profitable customer relationships. Modular Talisma(TM) eCRM products and services are easy to deploy, extend, integrate, and scale, to ensure superior relationship management across multiple communication channels including e-mail, phone and fax (CTI), chat, self-help, VoIP and wireless. The company also provides extensive training and integration services and outsourced staffing services.

Headquartered in Seattle, Washington, Talisma has more than 600 employees, with offices in India, Europe, Asia, Australia and 15 cities across the U.S. The company has a rapidly growing list of more than 400 customers including Real Networks (Nasdaq:RNWK), Exodus (Nasdaq:EXDS), Lowe's Companies Inc. (NYSE:LOW), MSNBC, NetGrocer.com, EMI and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, The Carlyle Group, SeaPoint Ventures and Cedar Grove Investments.