mySAP Customer Relationship Management Is Clear Choice Among Growing Cadre of E-Savvy Businesses

Business Wire, Feb 5, 2001

Business Editors/Technology Writers

WALLDORF, Germany--(BUSINESS WIRE)-- Feb. 5, 2001

Carlsberg, iLogistix and Playstation.com Among the More Than

400 mySAP CRM Customer Wins in 2000

Major companies and leading analysts alike are praising the pervasive process integration, broad-based information access and comprehensive e-business relationship management (ERM) tools provided by mySAP(TM) Customer Relationship Management (mySAP CRM).

SAP AG (NYSE:SAP) today announced that more than 400 companies worldwide purchased mySAP CRM over the past year, reaffirming a December 2000 evaluation by AMR Research that concluded SAP has "the right approach" to ERM.

When Sony Computer Entertainment Australia launched PlayStation.com in November 2000, it chose mySAP CRM to deliver a world-first, fully integrated e-tailing solution. mySAP CRM enables customers to browse through a Playstation.com product catalog, collect their merchandise in a virtual shopping cart and then securely complete their transaction. With the integration of inventory data into mySAP CRM, customers can see whether the merchandise is in stock and if it is not, when it will become available.

"We are excited to be working with SAP in this ambitious project, which will see PlayStation.com being one of the most robust and integrated sites in Australia," said Michael Ephraim, managing director, Sony Computer Entertainment Australia. "The integration mySAP CRM provides is critical to ensure high satisfaction levels throughout the customer's entire contact cycle with Sony. With this e-business solution, we will be able to improve our cost-effectiveness and profitability through streamlined management and reporting procedures. We feel PlayStation.com will further build the brand equity that PlayStation has established over the years and deliver the same level of excitement and entertainment that PlayStation, PS One and PlayStation 2 have offered so far to the over 1.8 million purchasers of our products in Australia."

SAP customers around the world that adopted mySAP CRM in 2000 include Asian Paints (India), Asia Pulp & Paper (Indonesia), Ascom (Switzerland), Aubi (Germany), Avisium (France), Banco Urquijo (Spain), Bertelsmann Buch AG (Germany), bigboXX.com (Hong Kong), Bosch Thermotechnik (Germany), Brother International (USA), Cable Accessories (Australia), Carlsberg (Denmark), Dulux (South Africa), Engen Petroleum (South Africa), FAW-Volkswagen (China), Fiducia (Germany), iLogistix (USA), Larsen & Toubro (India), Osram Sylvania (USA), Philip Morris (USA), Sony Computer Entertainment Australia (Australia), Samsung Electronics (Korea), Schneider Electric Italia (Italy), Schwarzkopf Pty Ltd. (Australia), Solvay (Germany), Stateline (China), Tchibo/Eduscho (Austria), TUV Nord (Germany), Tyrolit (Austria) and Wilkahn (Germany), among many others.

"mySAP CRM allows us to manage the complete customer relationship online," said Dolph Westerbos, vice president and general manager of eBusiness Solutions at iLogistix, a supply chain software and consulting services provider based in Fremont, Calif. iLogistix uses mySAP CRM and other mySAP.com(R) solutions to enable its customers to enter or change their software order forecasts directly into iLogistix systems via a Web store, then make the changes visible to all affected suppliers in their own portals. "Our customers now have for the first time, through the Internet, a direct channel to their business customers, their final consumers and their suppliers. mySAP CRM delivers a business solution that clearly offers advantages that other vendors lack."

mySAP CRM eliminates boundaries between companies and their customers throughout all phases of the relationship, from engaging the customer and negotiating business transactions through fulfilling orders and ensuring customer satisfaction. The solution enables companies to establish customer interaction centers, offer self-service functions over the Internet, handle a variety of service management activities, facilitate the full range of claims processes, track customer information and incoming requests for field service personnel, and deliver access to a broad array of applications and services hosted on virtual marketplaces for a collaborative and multi-channel solution with the unparalleled integration associated with mySAP.com solutions. mySAP CRM also seamlessly integrates with mySAP.com for supply chain management, business intelligence, e-selling and product life-cycle management to form the leading collaborative e-business platform.

"We're seeing tremendous growth in the number of companies adopting mySAP CRM as their foundation for optimizing customer service and satisfaction throughout all touch points of the enterprise," said Carol Burch, recently appointed senior vice president of Global Business Development, CRM, SAP AG. "mySAP CRM is the only complete solution that provides customers with the power, flexibility and holistic approach needed to drive profitable businesses."

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