EMC Readies for Content Big Bang; Former Lucent Executive Joins EMC To Lead Delivery of Rich Media, Internet Solutions to Infrastructure and Service Providers

Business Wire, Feb 5, 2001

Business/Technology Editors

HOPKINTON, Mass.--(BUSINESS WIRE)--Feb. 5, 2001

EMC Corporation, the world leader in information storage, today announced the formation of a multi-faceted organization focused on developing and delivering innovative solutions and services for the growing market for rich media content, including video, audio and other non-text-based information. EMC has named veteran Lucent Technologies executive Bill Nelson to lead this organization as Senior Vice President, Content and Information Center Markets. Nelson was most recently President of Lucent's North America operations. Nelson will report to EMC President and CEO Joe Tucci.

The new organization will meld several existing EMC initiatives focused on providing information storage solutions and services to various aspects of the infrastructure and service provider markets, including:

-- EMC Internet Solutions, which has provided custom Internet application management and hosting services since 1997 and furthers the development of EMC's Internet best practices as well as the development of new technologies that it shares with customers and service providers;

-- EMC Media Solutions, which has been at the forefront of the content wave by developing and offering rich media solutions to address the needs of broadcasters, cable operators, telecommunications companies, Internet service providers and direct-to-home service providers for more than five years;

-- EMC's Service Provider Industry Program, which supports EMC's efforts to provide the world's leading telecommunications companies and service providers with the most comprehensive set of information storage, management and protection tools available. Virtually all of the world's leading telecommunications companies/service providers utilize EMC solutions in support of their business.

"We are still in the early stages of a content wave of digital information that will bring the most significant growth in the history of information technology," said Tucci. "EMC has made significant investments preparing for this wave. We offer the most innovative solutions to manage, share and protect that content. Bill brings a wide range of experience and leadership to this position and will help ensure that EMC customers are able to fully capitalize on the content wave."

A recent survey by the University of California, Berkeley, recently found that the amount of new information being generated is expected to double annually - with more original information to be created in the next two years (2001-02) than all the information accumulated in the entire history of mankind. Most of that information will be digital, and the study predicts that many households will accumulate terabytes of information, from family medical records, photographs and videos, to financial records. Combined with rapid growth in business and organizational information, this content boom highlights the need and importance of a scalable, robust and reliable information infrastructure in order to properly manage, protect and share the content.

Nelson spent 16 years at Lucent in a variety of senior sales, marketing, product development and management positions. Before Lucent's separation from AT&T, Nelson was Vice President of Marketing for AT&T Computer Systems. Prior to joining Lucent/AT&T, Nelson held a variety of positions with the former Burroughs Corporation (now Unisys) and Data General. He is a graduate of the University of Massachusetts with degrees in electrical engineering and computer science.

About EMC

EMC Corporation is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC's products and services can be found at http://www.EMC.com.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) component quality and availability; (ii) rapid technological and market change and the transition to new products; (iii) competitive factors, including but not limited to pricing pressures, in the computer storage and server markets; (iv) the relative and varying rates of product price and component cost declines; (v) economic trends in various geographic markets and fluctuating currency exchange rates; (vi) the ability to attract and retain highly qualified employees; (vii) the uneven pattern of quarterly sales; (viii) risks associated with strategic investments and acquisitions; (ix) the Company's ability to execute on its plans; and (x) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission.