London Fog's Next Evolution Arrives in Fall 2001 Lines; Flair and Function Form Innovative New Collections

Business Wire, Feb 8, 2001

Business Editors, Retail & Apparel Writers

SEATTLE--(BUSINESS WIRE)--Feb. 8, 2001

London Fog(R), synonymous with style, innovation and English-inspired craftsmanship, announced today that its new Fall 2001 men's and ladies' fashion outerwear and rainwear collections will be unveiled at next week's MAGIC International trade show in Las Vegas.

The new lines represent the company's bold new design direction uniting its heritage of classic, quality products with modern styling and details. The 84-piece line, which hits retail this fall, introduces two new brand initiatives: SIGNATURE Collection for men and the Travel Collection for both men and women.

The SIGNATURE collection signifies the evolution of the outerwear species combining the fashion confidence of London Fog design with superior waterproof/breathable GORE-TEX(R) fabrication and Thinsulate(TM) Insulation by 3M. The four-piece collection unites powerful apparel technology, tailored construction and durable versatility -- features traditionally only found in activewear -- into fashionable dress casual outerwear.

Also new for Fall '01 is London Fog's Travel Collection for both men and women, fusing high-tech function with precise minimalism to create the most practical, fashionable travel option yet. The men's Travel collection features Field Cloth(TM) and Teflon(R)-coated Micro Suede for lasting protection and versatility; while the women's pieces introduce London Fog's breakthrough waterproof-breathable-stretch ComfortZone(TM) fabric for optimal function. Designed to take busy urban professionals anywhere from across town to around the world, the revolutionary collection delivers high-performance comfort with insightful details and style.

London Fog's Fall 2001 lines focus on minimum design and maximum details. Integrating innovative craftsmanship with waterproof/breathability and water-resistant fabrications, the brand redefines functional, fashionable outerwear.

The men's outerwear collection has a clean design tone that eliminates unnecessary features and fabric for smart, sleek function. Conscientious, performance-oriented blueprints combined with durable, versatile fabrics such as Classic Microfiber, All Weather Suede and Bonded Twill make the offering comfortable as well as stylish. New simplified designs unite classic silhouettes with contemporary urban details and performance, reaching professional men seeking to expand a well-crafted, sharp-looking wardrobe.

Meanwhile, the ever-popular London Fog ladies' line blends modern trends with old-world details. From fur trim, to paisley- and giraffe-print lining, to zebra embossed PVC, the collection transitions ladies' outerwear from classic to contemporary. The line returns market favorite Pebble Suede Microfiber to the racks, complete with intelligent new details and splashes of new color. The brand also introduces several new feminine styles and features, including a new 7/8's coat length and elegant princess seams. London Fog's Fall 2001 styles shed new light on fashionable versatility with coats that crossover any situation while keeping women warm and dry.

Also new this season are London Fog's "Urban Day and Nights" ladies' coats, delivering a solution to women who want and need fashionable, functional outerwear every day of the year. The six new styles showcase intelligent details such as plush removable linings, weatherproof Venetian crepe shells and sleek, shaped silhouettes that fit any occasion.

About London Fog

London Fog(R), a division of London Fog Industries, began as Londontown Manufacturing Co. Today, London Fog represents 79 years of tradition and innovation, and remains a premier designer, marketer and distributor of quality dress and casual outerwear, rainwear and accessories for business and social occasions. Blending the English tradition of quality with time-tested craftsmanship, London Fog is a respected brand in the marketplace and ranks No. 1 in brand recognition (Women's Wear Daily, Fairchild 100, January 2000). London Fog operates showrooms in Seattle and New York, and has licensees in the U.S., Canada, China, Korea, Australia and the New Zealand. London Fog is located at 1700 Westlake Ave. N., Suite 200, Seattle, WA 98109. Telephone: 206/270-5300.