Brother International Selects SAP For Comprehensive e-Business Solutions; mySAP Customer Relationship Management to Highlight Brother's E-Business Efforts

Business Wire, Jan 10, 2001

Business/High Tech Editors

WALLDORF, Germany--(BUSINESS WIRE)--Jan. 10, 2001

SAP AG (NYSE:SAP) today announced that Brother International Corp. has selected mySAP.com(TM) as the e-business platform for its Americas operations.

Brother International will extend its SAP(TM) R/3(R) system with a suite of mySAP.com e-business solutions to streamline operating processes and information flow, including the mySAP(TM) Customer Relationship Management (mySAP CRM) customer interaction center and marketing functionality to enhance customer service and sales.

Brother International is a leading manufacturer of fax, printers and multifunction products; SAP is the world's leading provider of e-business software solutions.

"Having an end-to-end technology infrastructure to link employees, customers and suppliers can significantly increase the operational, customer service and sales and marketing effectiveness of our business," said Dennis Upton, chief information officer, Brother International. "By implementing mySAP.com, we are leveraging the benefits of e-business functionality within our value chain and helping to position Brother for continued success in delivering superior value products to our customers."

mySAP CRM will provide Brother's sales, customer service and management personnel with access to customer information and market knowledge to enable them to interpret, meet and anticipate customer needs. With consistent annual call center growth of 10-20 percent, Brother will use the customer interaction center capability of mySAP CRM to acquire and track key demographic and usage information, unlocking the value of this increasingly rich source of customer data. The mySAP CRM contact interaction center will allow Brother to manage the growing volume at multiple call center locations by providing inbound and outbound call processing, e-mail management and activity management to track, monitor and enhance customer contact.

Brother International's implementation will also utilize the robust marketing capabilities of mySAP CRM to develop and manage marketing campaigns, including content and audience definition, market segmentation and customer communications. Additional mySAP.com solutions to be implemented over time include mySAP Business Intelligence and mySAP E-Procurement.

"The mySAP.com e-business platform provides businesses with the broad functionality they require to meet their e-business needs today, as well as the scalability to accommodate their strategic growth objectives for the future," said Chris Larsen, president of SAP America Inc. "We're pleased to welcome Brother International to the growing list of the world's best-run businesses that run mySAP.com."

About SAP

SAP is the world's leading provider of e-business software solutions. Through the mySAP.com e-business platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains. Today, more than 13,000 companies in over 100 countries run more than 30,000 installations of SAP software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com).

This press release contains forward-looking statements based on beliefs of SAP management. Any statements contained in this press release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "project," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. Such statements reflect the current views and assumptions of SAP, and all forward-looking statements are subject to various risks and uncertainties that could cause results to differ materially from expectations. The factors that could affect future SAP financial results are discussed more fully in SAP filings with the U.S. Securities and Exchange Commission (the "SEC"), including the SAP Annual Report on Form 20-F for 1999 filed with the SEC on April 7, 2000. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. SAP undertakes no obligation to publicly update or revise any forward-looking statements.

Copyright (c) 2001 SAP AG

SAP, mySAP.com, mySAP, R/3 and other SAP products and services mentioned herein are trademarks or registered trademarks of SAP AG. Other product or service names mentioned herein are the trademarks of their respective owners.