Yahoo! Outloud's Online Ticket Promotion Produces 15 Sold-Out Weezer Shows; Remaining Tickets Now On-Sale at Box Offices

Business Wire, Jan 17, 2001

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 17, 2001

The recent collaboration between Yahoo! (Nasdaq:YHOO), Weezer, Ticketmaster, and venue promoters nationwide for the upcoming Yahoo!(R) Outloud tour resulted in a promotion that sold out 90 percent of tour tickets exclusively online. Fifteen of the 20 shows are now completely sold-out, including performances in New York, Los Angeles, San Francisco and Chicago. This successful promotional relationship clearly illustrates the power of the Internet as an effective entertainment marketing tool. Regularly priced tickets are available now online via the official Yahoo! Outloud site (http://outloud.yahoo.com) and at ticketmaster.com, and offline at Ticketmaster retail ticket centers and via charge-by-phone lines.

"We have been able to leverage the vast Yahoo! network to target our desired audience -- college students -- with a specially-priced ticket that is sensitive to their budget," said Tiffany Hein, brand manager, Yahoo! Entertainment. "The success of this program has satisfied everyone -- the promoters have sold out shows and fans were able to buy affordable tickets without the hassle of standing in line. Overall, the response has been unprecedented."

"The response to the specially priced online ticket promotion far exceeded our expectations," said Terry Barnes, chairman and CEO of Ticketmaster. "We look forward to working with Yahoo!, Weezer and venue promoters in the future on upcoming promotions."

"Historically, successful tours have had tremendous offline marketing dollars behind them. For Yahoo! Outloud, we sold out some of the largest venues on the tour with no offline promotional dollars, thanks in large part to Yahoo!'s effective target marketing across its network," said Dave Frey, national tour manager, and owner of Middlemanagement.

Beginning February 1, the Yahoo! Outloud site plans to feature content including: a Weezer Digital Tour Diary, exclusive Weezer footage, clips and interviews, live and on-demand Webcasts and downloadable music. Fans can also find contests for music-related prizes such as MP3 players, along with a charity auction, chats and message boards where they can connect with the band.

Yahoo! Outloud is an integrated online/offline music experience that kicks off February 21 in Austin, Texas, and visits 20 cities and more than 60 college campuses nationwide before concluding on March 18 in San Diego, Calif. The official site, which can also be accessed through Yahoo! Music (http://music.yahoo.com), offers complete tour details, including announcements and information about supporting bands. Limited edition, commemorative tickets were available at a discounted price when purchased prior to Dec. 31 on the official site.

Tour Dates and Venues

Date   City                Venue               Status
2/21   Austin, TX          Austin Music Hall   Sold Out
2/22   Houston, TX         Ariel Theatre       Sold Out
2/25   Ft. Lauderdale, FL  Sunrise Theater     Avail.
2/26   Tampa, FL           USF Arena           Avail.
2/27   Athens, GA          Classic Ctr. Exhib. Sold Out
3/1    Charlotte, NC       Grady Cole Ctr.     Sold Out
3/2    Wash., DC           Bender Arena        Sold Out
3/3    Philadelphia, PA    Electric Factory    Sold Out
3/4    Lowell, MA          Memorial Audit.     Sold Out
3/5    New York, NY        Roseland Blrm.      Sold Out
3/6    Albany, NY          SUNY-RACC           Sold Out

3/8    Detroit, MI         The State           Sold Out

3/9    Chicago, IL         Aragon Blrm.        Sold Out

3/10   Milwaukee, WI       Eagles Blrm.        Sold Out
3/11   Columbia, MO        Hearnes Fldhs.      Avail.
3/12   Kansas City, MO     Memor. Aud.         Avail.
3/14   Denver, CO          The Fillmore        Avail.
3/16   Los Angeles, CA     The Palladium       Sold Out
3/17   San Fran., CA       Bill Graham CC      Sold Out
3/18   San Diego, CA       Rimac               Sold Out

About Yahoo!

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 180 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked the No. 38 leading consumer brand worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Note to Editors: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.