e-SIM's Technology to be Employed by Ford Automotive's European Division to Aid in the Development of Next Generation Models

Business Wire, Jan 22, 2001

Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--Jan. 22, 2001

e-SIM Extends Relationship with European Technology Distributor,

Telelogic AB

e-SIM, Inc. (NASDAQ: ESIM), the leader in advanced simulation technology for product development, customer support and Internet applications, announced today that Telelogic Europe AB (Stockholm Stock Exchange: TLOG), a leading supplier of solutions for real-time software development, configuration management and requirements management, has finalized an agreement with Ford Werke AG, Ford's German Division, which represents a major contribution to Ford's Budget of the Electric and Electronic Systems Engineering Department in Europe.

This is the latest example of the expanding global utilization and implementation of e-SIM's RapidPLUS code generation technology for creation of products within the automotive market.

Under the terms of the agreement, Telelogic will use e-SIM's technology to support Ford's development process. e-SIM's Software Tools Division has developed RapidPLUS, which is an integrated suite of prototype development tools for embedded systems. The RapidPLUS suite of software tools were developed to support the entire product life cycle, from inception through the development, promotion, support and maintenance stages.

"We are very pleased with Telelogic's success in their efforts to grow the customer base for RapidPLUS," stated Ken Dixon, president of e-SIM's Software Tools division. "We consider our third party relationships a crucial cornerstone for our continued growth. Telelogic's results validate our belief in these alliances." Ford Germany Electronic Subsystems Manager, Dr. Hans Welfers, said that, "RapidPLUS helps us to provide our suppliers in the fields of Driver Information and Climate Control Systems, Audio and Multimedia Systems with specifications which are perfectly accurate and non-ambiguous. We are able to simulate user interface and functionality to any degree of detail, thus the risk of expensive misunderstandings is minimized." Dr. Welfers further remarked that, "Expensive double implementation work is avoided, and all parties win: our suppliers, our customers and Ford as the manufacturer."

Olivier Apap, who heads e-SIM's European office, said that, "Telelogic has not only been a great partner for us, but has truly helped the European development efforts to reach world class levels. They serve their clients with integrity to get the job done."

About Telelogic AB

Telelogic is established in twelve countries under its own name, and represented through distributors in further 20 countries. It leads the market in development environments for technical software, especially in real-time applications. By offering high quality graphical development tools and related services, Telelogic makes the development of software more rapid, less labor intensive, and more reliable.

The company has a global client base, including leading automotive companies like Adam Opel, BMW, Daimler-Chrysler, Ford, Robert Bosch and Volkswagen as well as the top 10 communication suppliers Alcatel, Cisco, Ericsson, Fujitsu, Hewlett-Packard, Lucent, Motorola, NEC, Nokia, Nortel Networks and Siemens.

The software market is moving towards more visual programming methods, and Telelogic leads in the production of the next generation of development tools in this area. Telelogic is well positioned to deliver rapid and complete solutions supporting the entire process of creating complex real-time applications from requirement analyses to final testing.

For more information about Telelogic please visit www.telelogic.com.

About e-SIM

Founded in 1990, e-SIM Ltd. (NASDAQ:ESIM) (www.e-SIM.com) is the leading provider of advanced simulation technology for product development, customer support and Internet applications. e-SIM's simulation technologies builds off its RapidPLUS line of software products that enable product designers and engineers to expedite the concept-to-market lifecycle by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM's proprietary technology enables its LiveProducts division to create and distribute electronic LiveManuals, "virtual products" that look and behave like real products, over the Internet or Intranet. e-SIM recently released its new customer support Web service, LiveManuals.com (www.livemanuals.com), featuring its proprietary product simulations from multiple manufacturers, interactive user manuals, personal product folios for easy reference, comprehensive manufacturer support information and extended warranties.

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States Securities and Exchange Commission.