Barron's Named A Best Performer for Circulation in 2000

Business Wire, Jan 22, 2001

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 22, 2001

Capell's Circulation Report (CCR) announced that Barron's, the Dow Jones Business and Financial Weekly, "continues to be the strongest overall performer in a very competitive business/financial category." Barron's was named in Capell's Annual Top Ten Performer List, released last week. This is Barron's second consecutive year appearing as a top ten performer; the magazine has been featured on the list a total of seven times. Barron's was also named in the Capell's Best of the Decade report released in January 2000.

The following factors were cited in naming Barron's to the Best Performers in Circulation List for 2000:

-- Barron's raised its cover price in 2000, and still increased units sold
while improving percentage of magazines sold at newsstands to an incredible 62%
-- all despite an overall slump in single copy sales for magazines;

-- Approximately 50% of Barron's subscriptions are sold at basic price, even
though the magazine has a relatively high annual subscription fee of $145; and

-- Barron's increased ad pages yet again in 2000, while still maintaining
steady circulation growth.

In addition to Barron's, Dow Jones & Company (NYSE:DJ; dj.com) publishes The Wall Street Journal and its international and online editions, SmartMoney magazine and other periodicals, Dow Jones Newswires, Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Excite@Home of Work.com, and with NBC of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.