HotData Chosen by National Instruments for Customer Intelligence Solution; Real-Time Customer Intelligence Will Help in 1-To-1 Marketing Initiative

Business Wire, Jan 25, 2001

Business Editors & High-Tech Writers

AUSTIN, Texas--(BUSINESS WIRE)--Jan. 25, 2001

HotData Inc., a leading provider of customer intelligence that supports 1-to-1 marketing activities, announced today that National Instruments (Nasdaq:NATI), a leading provider of measurement and automation solutions, has implemented HotData 1-to-1 for customer databases.

The system will directly integrate into National Instruments enterprise customer database to provide real-time business profiles and data quality services.

"NI is strongly committed to having direct customer relationships and the use of enhanced customer intelligence as a means of providing the best possible service to our customers," said Alison Ferguson, manager of Marketing Operations at NI. "We selected HotData's 1-to-1 service because it integrates comprehensive customer information from multiple data sources, then delivers the data in real-time directly into our customer database."

"NI is serious about 1-to-1 marketing," said Johnny Anderson, CEO of HotData. "Technology industry leaders, such as NI, recognize the value of customer intelligence and have already started to realize the ROI of enhancing their customer knowledge."

About NI

NI leverages commercial technologies, such as industry-standard computers and the Internet, to deliver customer-defined measurement and automation solutions. Headquartered in Austin, Texas, NI has more than 2,500 employees and direct sales offices in more than 30 countries. NI is increasing the productivity of engineers and scientists worldwide by delivering easy-to-integrate software and modular hardware. In fiscal year 2000, NI recorded its 24th consecutive year of double-digit growth with net revenue totaling $410 million. For the past two consecutive years, FORTUNE magazine has named NI one of the 100 best companies to work for in America. For more information about NI, call toll free in the U.S. and Canada 800/258-7022, fax 512/683-9300, e-mail info@ni.com, or visit ni.com

About HotData Inc.

Located in Austin, Texas, HotData provides instant access to in-depth and accurate customer information to companies seeking to harness the power of 1-to-1 marketing by utilizing CRM and eBusiness systems. Unlike individual data providers or traditional service bureaus, HotData collects critical customer data from the industry's leading data sources and delivers a complete set of essential business and consumer information -- online and directly into business applications.

More than a dozen data providers have executed agreements to supply data to HotData users, including Dun & Bradstreet, Experian, Group 1 Software Inc.; MAILER'S Software; Equifax, and the United States Postal Service. To find out more about HotData and its products, call 800/HOTDATA (512/531-5300), or visit http://www.hotdata.com.