New York Times Digital to Accept CNET'S New Advertising Formats

Business Wire, Jan 25, 2001

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 25, 2001

New York Times Digital, the Internet division of The New York Times Company (NYSE: NYT), announced today that it will support CNET Network Inc.'s (Nasdaq: CNET) move to create new online advertising formats and begin accepting new advertising creative in larger size formats at NYTimes.com in the second quarter of this year.

New York Times Digital properties, including Boston.com GolfDigest.com and Abuzz, have already begun working with clients to develop new advertising opportunities, including e-mail and sponsorship programs.

"Our profitability goal mandates that we seek every new revenue opportunity," said Martin Nisenholtz, CEO of New York Times Digital. "In order to make online marketing viable, advertisers need more effective positions. We all need to leverage the interactive nature of the Web better. That's why we are pleased to support the CNET Networks initiative as one way among several to achieve this objective."

"CNET Networks is pleased to roll out these new and innovative ad units. We have listened to advertisers' desire to tell a story and leverage the power of interactivity with users that the Internet uniquely provides," said Matt Comyns, CNET Networks' Senior Vice President and Publisher of News. "It's especially exciting for us to see this kind of support from other online news leaders like NYTimes.com. This initiative will take Internet advertising to the next level."

NYTimes.com, the flagship Web site of New York Times Digital, is currently undergoing an intensive site redesign and expects to announce a number of other new advertising and sponsorship opportunities in the coming months.

About CNET Networks, Inc.

CNET Networks, Inc. (Nasdaq: CNET), is the global source of technology and commerce-related information, data, exchanges and services. As a top 10 Internet company with established Web sites in 25 countries and 16 languages, CNET Networks connects buyers, sellers and suppliers throughout the IT supply chain with award-winning content via the Web, wireless devices, television, radio and print. Its respected brand portfolio includes CNET, ZDNet, mySimon, News.com, Computer Shopper magazine, SmartPlanet.com, and CNET Radio, as well as CNET Channel Services, including CNET Data Services, CNET Media Services and Channel Online. The company's vision is to educate and empower people and businesses by unlocking the potential of the technology world to make things easier and faster, and by helping them make smarter buying decisions.

About New York Times Digital

New York Times Digital (NYTD) is a premier news and information network for individuals who want a unique perspective on their world. By bringing together the industry's most trusted editorial content, a high-quality, knowledge-hungry audience, and proprietary filtering technology, NYTD and its properties comprise one of the world's most powerful environments for news, information and interaction. By leveraging the vast and legendary resources of The New York Times Company, NYTD aims to redefine traditional notions of media and marketing by using digital channels to transform content into experience. New York Times Digital is comprised of NYTimes.com, Boston.com, newyorktoday.com, Golf Digest.com, WineToday.com and Abuzz, an online knowledge-sharing network. NYTD is a division of The New York Times Company (NYSE: NYT).

This press release may be found at http://www.nytco.com.