Wheelhouse Establishes Advisory Board; Industry Leaders Chartered With Helping Guide Company's Continued Growth

Business Wire, Jan 29, 2001

Business Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--Jan. 29, 2001

Wheelhouse Corporation, a marketing infrastructure services provider, today announced the formation of an advisory board. The initial six members are business leaders in information technology and marketing who will help guide the company as it designs, implements and supports marketing infrastructure solutions to facilitate multi-channel and Internet-based marketing initiatives for Fortune 1000 companies.

Members of the board include Rene Bonvanie, Vice President, e-marketing, Oracle Corporation; James Cash, Professor, Harvard Business School; Joe Levy, President and CEO, CXO Media Inc. and founding publisher of CIO and Darwin Magazines; Murray Miller, Senior Advisor to American Express and member of the Direct Marketing Hall of Fame; Don Peppers, Partner and Co-founder of Peppers and Rogers Group, a management consulting firm, and Martha Rogers, Ph.D., Partner and Co-founder of Peppers and Rogers Group.

The advisory board is chartered with helping Wheelhouse define the future of strategic marketing innovation and the role it plays in the world's leading corporations. Members will lend individual expertise, exchange ideas, and help create new strategies. The advisory board will also help Wheelhouse further identify market opportunities and plan for partnerships, strategic alliances, business development, and growth.

"These are individuals with deep insight into marketing, technology and customer relationship trends and each advisory board member has a proven track record in his or her area of expertise," said Brian Carty, president and CEO of Wheelhouse. "The marketplace is changing at an extremely rapid pace and they bring exactly the kind of knowledge that Wheelhouse needs to both identify key business opportunities and help extend our reach."

"There will continue to be a huge shift from applying the Internet to maximize efficiencies in the supply chain to integrating it into the demand chain to provide value and move companies toward customer-focused enterprises," said Rene Bonvanie, vice president, eMarketing, Oracle Corporation. "Wheelhouse, through its relationship with Oracle, is one of those companies who is critical to making this happen."

"CEOs cannot separate technology from marketing and marketing from the company's business," said Joe Levy, president and CEO of CXO Media Inc. "Wheelhouse understands that marketing IS the business of the company and that marketing infrastructure is a necessary foundation executives need to help achieve their business goals."

"Leading-edge customer relationship management fundamentally depends on sophisticated marketing technology, strategically applied to business processes," said Martha Rogers, Ph.D., partner and co-founder, Peppers and Rogers Group. "We look forward to working with Wheelhouse to help them help their customers get better and better results from building and implementing marketing infrastructures that produce effective one-to-one customer relationship management."

Advisory Board Charter Members

Rene Bonvanie is responsible for eMarketing at Oracle, which includes responsibility for Oracle's marketing presence on the web. In this role, he oversees the development and operations of Oracle's web sites and systems. In addition, he is responsible for the marketing of Oracle9i and Oracle Technology Network.

James Cash is the James E. Robison Professor of Business Administration, Graduate School of Business Administration at Harvard University. He has taught in all the major Harvard Business School programs, and he is currently serving as Senior Associate Dean and Chairman of Harvard Business School Publishing Company. He is the author of several books on information technology.

Joe Levy has had a distinguished career in publishing and is the founder of Darwin and CIO magazines, both of which focus on information technology and business. He is an acknowledged leader in marketing to information technology and business executives, in understanding technology and business trends and in analyzing the relationship between CIOs and CEOs.

Murray Miller has had a long and distinguished career in direct marketing. He was the founder of OEI Computer Systems International, one of the first firms to harness computers to direct marketing tasks. He co-founded the Montreaux International Direct Marketing Symposium to give direct marketing professionals an opportunity the share marketing concepts on a worldwide level. He is considered one of the leading authorities on worldwide direct marketing, particularly with respect to Europe and Japan.

Don Peppers is the leading authority on one-to-one marketing along with his partner and co-founder of the Peppers and Rogers Group, Martha Rogers, Ph.D. He and Martha Rogers coined the term "one-to-one marketing." Before co-founding Peppers and Rogers Group, Don had a distinguished career in advertising that included being the CEO of a top 20 U.S. direct-marketing agency.

Martha Rogers, Ph. D., along with Don Peppers, is a thought leader, visionary and educator in the rapidly growing field of managing customer relationships and interactivity. Together she and Don Peppers have written four best-selling books on one-to-one CRM, with a fifth due out in May 2001. As an adjunct professor at Fuqua School of Business at Duke University, she co-directs a CRM Research and Learning Center. Rogers began her professional career in advertising.