Que-Net Media: Hard Rock Cafe International Awards Photography Contract to Que-Net Media

Business Wire, Jan 31, 2001

Business Editors

CHICAGO--(BUSINESS WIRE)--Jan. 31, 2001

Que-Net Media(TM) a member of the Quebecor World Group (TSE:IQW.)(NYSE:IQW), has been awarded a global digital photography contract with Hard Rock Cafe International (U.S.A.), Inc.

The contract is for Virtual Reality photography of their restaurants. Virtual Reality photography, also known as immersive imagery, is defined as an electronically navigable image portraying a 360 degree view from one central point or position. This is just one example of the photography technology advancement Que-Net Media(TM) is offering in the market today.

Que-Net Media(TM) photographers digitally capture multiple cafe images through a special fisheye lens. These images are then seamed together for 360 degree viewing. To date 20 of the 54 restaurants worldwide have been captured. Thomas Sessions, Creative Director for Hard Rock Cafe International said, "The reason Hard Rock selected Que-Net Media(TM) for this assignment was not only their photography staff but their national and global reach. I knew I would have the consistency of output anywhere in the world."

Images captured will be posted on the HARDROCK.com Web site, allowing visitors to explore and experience a Hard Rock Cafe location right from their computer. Today visitors to HARDROCK.com Web site can experience their newly renovated Chicago location. Soon visitors will be able to visit Hard Rock Cafe restaurants around the world.

Hard Rock Cafe International Awards Photography Contract On a related subject, Que-Net Media(TM) is also capturing Hard Rock Cafe's famous Memorabilia collection. To date more than 2000 items have been digitally captured and are being archived in a database for future Web and print projects. Jack Schuh, President and Chief Operating Officer, Que-Net Media(TM) said, "We are excited to be working on this Web project and to have the opportunity to apply some of our latest technology to this world recognized brand."

Que-Net Media,(TM) a member of the Quebecor World Group, provides pre-media, technology solutions and digital information management to catalogers, retailers and publishers. Products and services offered for both print and Web media include creative services, digital and conventional photography, complete traditional pre-media services as well as software applications for automated publishing and content management. Que-Net Media(TM) has 16 locations in North America. They are digitally linked to Quebecor World, the largest commercial print media company in the world, operating with more than 160 printing related facilities in 16 countries.