Pioneer Electronics Entertains the Masses With Innovative Technologies for Home and Mobile Use

Business Wire, Jan 4, 2001

Business Editors/High-Tech Writers

LAS VEGAS--(BUSINESS WIRE)--Jan. 4, 2001

Consumer Electronics Show

16,000-Square-foot Booth At Consumer Electronics Show Highlights

Pioneer's Leadership in DVD and Display Technologies.

Pioneer Electronics expects nearly 100,000 people to visit its 16,000 square-foot booth at the Consumer Electronics Show in Las Vegas beginning this weekend, making it one of the largest and most popular displays at the Convention Center. Filled with new products for home and mobile use, Pioneer is demonstrating its global leadership in DVD and display technologies as established in the Company's Vision 2005 business plan.

Among other technologies on display at its booth No. So. 3-5/1300, Pioneer will entertain the crowds with:

-- A James Bond movie spoof -- For Your Eyes and Ears Only -- complete with
audience participation.

-- 2002 Ford Explorer decked out with the latest audio and video products.

-- A 'show' race car and autograph signings with Pioneer drivers Tora Takagi
and Alex Zanardi from the CART FedEx Championship Series.

-- Pioneer's advanced Home Theater with footage from hit films and DVD-Audio
demonstrations.

-- Advanced OEL display that allows users to download any photo or image to
create a personal screen saver.

-- A host of innovative new products for home, mobile and industrial use, with
emphasis on DVD and display technologies.

For Your Eyes and Ears Only: For those visitors with an adventurous spirit, Pioneer has created a special opportunity for audience participation in the filming and editing of a James Bond spoof. The show will take place on an hourly basis and visitors will be filmed by a digital camera and edited directly into the DVD titled For Your Eyes and Ears Only using Pioneer's DVR-2000 DVD recorder.

Pioneer's DVR-2000 is the ultimate replacement for the soon-to-be-outdated analog VCR. It allows users to edit home videos, time shift favorite television program, and archive videos in a higher-quality, longer-lasting format than ever before. It also offers interoperability between PCs and the audio/video environment with discs that can be played back in many DVD players and DVD computer drives.

2002 Ford Explorer: The leading manufacturer of car audio and video equipment, Pioneer will display its new technologies in a fully-equipped Ford Explorer. In addition to traditional audio products available for mobile entertainment, Pioneer will show that the digital age has arrived for automobiles. Key products on display include audio/video equipment for rear-seat entertainment, navigation systems powered by DVD, and fabulous OEL displays that allow car owners to personalize the face plate of their car stereo with their own photos or images.

Autograph Signings: As the sponsor of two teams in the CART FedEx Championship Series competition for 2001, Pioneer offers its race car drivers for autographs on Saturday, January 6:

10:30 - 11:30 a.m. Tora "Tiger" Takagi, Walker Racing

The reigning Formula Nippon Series Champion,

Takagi is entering his first year in the CART

series. Takagi will driver for Walker Racing

in a Toyota-powered Reynard.

Noon - 1 p.m. Alex Zanardi, Morris Nunn Racing

Former two-time CART champion, Zanardi

returns to the series after a brief hiatus.

He'll drive for Morris Nunn Racing in a

Honda-powered Reynard.

2 - 3 p.m. Zanardi

3:30 - 4:30 p.m. Takagi

Optical Disc Technologies

Pioneer's family of DVD products was developed to meet any consumer DVD need, whether it be for home use, in an automobile or at the office. Products on display will include the DVD-R/RW recorder and its sister product, a DVD-R computer drive, as well as Progressive Scan DVD players and lightweight portable DVD players. For true audiophiles who dislike the `programmed' sound of a compact disc, a special screening room will be used to demonstrate that DVD Audio offers the highest quality audio available today in a unit that is also capable of playing DVD video, CD and SACD. For car use, Pioneer will display its new DVD navigation system that offers numerous features and quick response time, utilizing a single DVD to map the entire U.S. and Canada.

In addition, Pioneer will have a technology display of High Density DVR, a recording technology being co-developed by Pioneer and Sony for use in future applications requiring large removable storage capacities. High Density DVR uses fine-pitch blue lasers and increases the storage capacity of a five-inch DVD-sized disc to 22.4 gigabytes of storage on a single layer.

Display Technologies

Pioneer is the leader in Organic Electroluminescence (OEL) display for small screen products, providing consumers with the benefits of a wide-viewing angle and high visibility in any brightness condition. OEL's ultra-thin panel is a self-emitting device that eliminates the need for back lighting and has very low voltage requirements.

Pioneer will showcase Advanced OEL Display for car stereo head units that enables the consumer to download images directly to the face of the radio to create their own personal screen savers. Offered through select dealers, consumers can change the face of their radio to display a photo or image from their own collection. In addition to the personalized OEL display, Pioneer will display the first full-color, active-matrix OEL screen. Not commercially available yet, this screen will become the de facto standard for cell phones, PDAs and other small screen devices.