TeleCruz and Daewoo to Bring Interactive Televisions to Viewers Across the Globe

Business Wire, Jan 6, 2001

Business Editors/High-Tech Writers

LAS VEGAS--(BUSINESS WIRE)--Jan. 6, 2001

TeleCruz Technology Inc., the leading innovator of interactive television platforms, and Daewoo today announced plans to integrate TeleCruz' interactive television technology inside Daewoo televisions. Daewoo will exhibit a TV featuring the TeleCruz platform at the Consumer Electronics Show in Las Vegas, from Jan. 6 through 9.

"Telecruz's partnership with Daewoo aims to bring the enhanced television experience to viewers across the globe," said Kris Narayan, chairman of TeleCruz. "Leveraging Daewoo's manufacturing capabilities, TeleCruz is poised to drive growth of the interactive television industry and raise awareness of the benefits the merger of broadcast content and Internet content can provide."

Daewoo televisions with embedded TeleCruz' platforms will provide viewers with access to television broadcast content, e-mail, Internet browsing and shopping on a single screen, without requiring the use of a set-top box.

"Daewoo is placing emphasis on creating highly profitable Internet-related business ventures," said J.J. Kim of Daewoo. "The partnership with TeleCruz broadens Daewoo's media and electronics division's goal to increase its offering of Internet-ready products for shipment to customers around the world."

TeleCruz enables a wide variety of interactive television services at a low cost by providing an open, patented technology platform for integration inside the television. The company's open-platform, system-on-chip (SoC) architecture supports interactive capabilities created by advertisers, content creators and broadcasters. TeleCruz works with television manufacturers as well as Internet service providers (ISPs) and interactive content providers such as OpenTV, AT&T, Earthlink, Yack.com and Spiderdance.

About TeleCruz Technology Inc.

Unique in the interactive television market space, TeleCruz Technologies Inc. is the only company focused on bringing interactivity inside the television. The company provides both hardware and software platforms to top industry partners, including four leading television OEMs. TeleCruz's key technology patents embed cost-effective integrated circuits inside the television in an open platform capable of supporting popular TV services at a cost suitable for mainstream televisions. Through an executive and development team with broad industry experience from companies such as Sony, Western Digital, Cirrus Logic, Toshiba and Zenith, TeleCruz has developed a feature-rich, flexible and cost-effective platform based on the needs of television OEMs, ISPs, application service providers (ASPs) and consumers. A privately held company, TeleCruz has raised over $69 million in investments from Gemstar International, Institutional Venture Partners, Crosslink Capital, Fujigin Capital (Fuji Bank), Kavanaugh Media Funds, Oakmont Corporation and Sands Brothers. Visit

TeleCruz on the World Wide Web at www.telecruz.com.

About Daewoo

Daewoo Media & Electronics Division is providing services in general electronics (Color Televisions, Satellite Video Receivers, DVD Players), and computer related products (Personal Computers, Monitors, MP-3 Players) as well as Telecommunication equipment and terminals such as ADSL Modems, Cable Modems, Optical Fibers, Cellular Phones, Faxes and Key Phones.