MeasureCast Internet Radio Top 25 List Ranks WABC-AM Number One for Week of Jan. 1; Post-Holiday Internet Radio Listening Swells

Business Wire, Jan 9, 2001

Notes:

All reported stations stream either through RBN or their own in-house servers.

1. Total TSL (Total Time Spent Listening) is the total number of

hours streamed by the broadcaster in the reported time period, and

is the sum of the length of all listening events in that time

period. 2. Cume Persons is an estimate of the total number of unique

listeners who had one or more listening sessions lasting five

minutes or longer during the reported time period. This estimate

is derived using an algorithm that takes into account unique media

player GUIDs, unique IP addresses, and other variables during the

reported time period. 3. Only live-feed stations are currently being reported for ABC Radio

Networks. 4. HardRadio.com's count reflects only those stations listened to

with the Windows Media Player.

About MeasureCast, Inc.

MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service(TM). MeasureCast employs patent-pending Active Event Monitoring(TM), a unique server-side technology, to record the exact number of streams requested from an Internet broadcaster's streaming server. Accurate, secure reports are available to customers within 24 hours of a webcast. MeasureCast supports Microsoft Windows Media Technologies and RealNetworks RealSystem Servers. For additional information and a demonstration, visit www.measurecast.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.