Business Services Industry
Internet Usage At Work Spikes 23 Percent to More Than 42 Million Office Workers, According to Nielsen//NetRatings
Business Wire, July 11, 2001
Business Editors/Internet Writers
NEW YORK--(BUSINESS WIRE)--July 11, 2001
Corporate Information, Finance and Travel Sites Lead the Top
Categories at Work in June 2001
The Internet ratings report for the month of June 2001 from Nielsen//NetRatings, the world's fastest growing Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq:NTRT), revealed that Web usage at work jumped 23 percent in the past year with more than 42 million Web surfers logging on to the Internet from their personal computers at the office.
Across the board, work usage increased as office users logged on more often, visited more sites and spent more time online (see Table 1). Last month, Internet users at work logged in 43 times, rising 10 percent from 39 sessions a year ago. In June 2000, the average work user visited 28 sites while a year later they frequented 35 sites, marking a 25 percent increase. Time spent online grew to 22 hours and 38 minutes online in June 2001.
"Nearly 15 percent of all Americans access the Internet from their workplace, and that will continue to grow," said Sean Kaldor, vice president of analytical services, NetRatings. "The office environment is depending more on the Internet as a comprehensive tool for research, business-to-business transactions and day-to-day office management."
Table 1. Nielsen//NetRatings Year-Over-Year Average Usage (US, Work)
June 2000 June 2001 Percent Growth
Number of Sessions
per Month 39 43 10%
Number of Unique
Sites Visited 28 35 25%
Time Spent per
Month (hr:min:sec) 20:30:36 22:38:22 10%
Internet Universe 4.4 million 42.3 million 23%
Source: Nielsen//NetRatings, June 2001
Top Categories at Work
Nearly every Web site category saw an increase in audience traffic. Corporate information sites grew the fastest, soaring 49 percent from a year ago (see Table 2). The finance category surged 42 percent in the past year. Online travel captured the third hottest category, jumping 31 percent.
"Office workers are moving beyond email and integrating more use of the Internet to complete their tasks. From accessing internal corporate Web sites to planning business trips online, workers are conducting many different business-related functions on the Web as part of their daily work routine," added Kaldor.
Table 2. Nielsen//NetRatings Top 5 Categories Ranked by Percent Growth
(US, Work)
Category Unique Audience(000) Percent Growth
Corporate Information 14,611 49%
Finance/Insurance/Investment 21,169 42%
Travel 18,399 31%
Telecom/Internet Services 29,691 28%
Special Occasions(a) 14,125 27%
Source: Nielsen//NetRatings, June 2001
(a) Special Occasions sites include greeting cards, gifts and
flowers.
June Internet Audience Ratings
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage for the month of June 2001.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of June 2001
Ranking of the Most Visited Web Properties
Top 25 Properties, Combined Home & Work
Property Unique Audience(000) Time Per Person
(hrs:min:sec)
1. AOL Time Warner 76,895 1:12:08
2. Yahoo! 68,094 2:08:23
3. MSN 62,669 1:40:37
4. Microsoft 39,411 0:12:59
5. Lycos Network 32,477 0:21:38
6. Excite@Home 27,692 0:45:11
7. About The Human Internet 24,572 0:14:32
8. Amazon 23,868 0:18:27
9. InfoSpace 23,056 0:09:40
10. eBay 22,288 2:03:32
11. Walt Disney Internet Group 21,986 0:40:53
12. CNET Networks 19,065 0:18:16
13. Vivendi Universal 19,039 0:16:53
14. eUniverse Network 16,594 0:19:52
15. Google 14,704 0:28:22
16. ClassMates Online 14,612 0:11:59
17. Ask Jeeves 14,420 0:11:00
18. NBC Internet 14,313 0:17:28
19. GoTo.com 14,212 0:04:43
20. AT&T 12,101 0:23:10
21. Real Networks 11,955 0:08:02
22. Weather Channel 11,791 0:13:35
23. Viacom International 11,652 0:20:11
24. CitySearch/Ticketmaster Online 11,402 0:21:08
25. AltaVista 10,281 0:11:06
Example: The combined home and work data indicate that nearly 10.3
million home & work Internet users visited at least one of the
AltaVista-owned sites during the reporting period, and each person
spent, on average, a total of 11 minutes and 6 seconds at one or more
of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet at-home and at-work. Work rankings are
based on persons at-work who have access to a non-shared personal
computer. A property is defined as a consolidation of multiple domains
and URLs owned by a single entity. Reach is a measure of the
unduplicated audience that visits a property. The data are expressed
as the percentage of the total universe of Internet users who logged
onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of June 2001
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Top 25 Advertisers, At-Home
Advertiser(a) Impressions (000) Reach %
1. Microsoft 1,842,076 49.5
2. TRUSTe 1,597,705 31.4
3. Yahoo! 1,125,004 37.9
4. eBay 821,167 30.3
5. Amazon 701,405 51.7
6. Barnes and Noble 700,386 48.4
7. ClassMates 692,170 46.1
8. America Online 679,708 38.7
9. Providian 662,452 41.0
10. Netscape 649,617 31.1
11. Orbitz LLC 566,113 26.8
12. MSN 533,979 27.9
13. MCI WorldCom 442,545 26.4
14. Columbia House 439,229 36.6
15. JP Morgan Chase 359,172 18.8
16. CDNOW 353,032 26.3
17. Capital One 335,185 30.0
18. TheBabyOutlet.com 315,535 1.9
19. Compaq 314,757 24.8
20. Casino On Net 308,248 23.5
21. Lycos 285,450 15.2
22. American Movie Classics 284,527 20.6
23. Ebates 281,495 18.7
24. NextCard 246,030 23.9
25. Bonzi Software 237,960 30.3
Top 25 Advertisers, At-Work
Advertiser(a) Impressions (000) Reach %
1. Microsoft 1,509,384 63.4
2. TRUSTe 1,263,444 49.2
3. Yahoo! 628,724 50.6
4. Netscape 615,481 46.6
5. eBay 593,570 37.3
6. Amazon 487,191 63.1
7. Orbitz LLC 467,906 40.4
8. Barnes and Noble 467,770 59.1
9. Providian 432,244 60.0
10. ClassMates 411,973 58.4
11. TheBabyOutlet.com 409,011 3.9
12. MCI WorldCom 372,966 38.8
13. CNN 358,534 31.0
14. MSN 329,219 39.7
15. E*TRADE 326,653 19.2
16. Datek 307,439 24.6
17. America Online 301,067 41.4
18. Columbia House 300,508 48.5
19. JP Morgan Chase 283,086 28.0
20. Capital One 276,933 46.7
21. CDNOW 269,066 29.9
22. Compaq 260,029 33.6
23. Oracle 221,864 16.0
24. New York Times 217,798 17.3
25. Neway 199,617 28.0
(a)Impressions reported include house ads, which are ads that run on
an advertisers own web property.
Example: An estimated 238.0 million Bonzi Software banners were
completely loaded on home users' computers during the reporting
period. These banners were delivered to 30.3 percent or 30.8 million
home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of June 2001
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Top Ten Ad Banners Viewed At-Home
Advertiser(a) Reach % Creative
1. Colonize 20.9 Message Alert - You have 1
message waiting for you.
2. ClassMates 20.9 Do any of these people look
familiar? Find your old
friends again.
3. Bonzi Software 20.6 Message Alert Your
Current Connection May Be
Capable of Faster Speeds.
Download InternetBOOST Now.
4. ClassMates 16.9 Click here to find your old
ClassMates.
5. Consumer Counseling 15.9 Credit Card Bill - Student
Loans Medical Bills
Getting behind on those
bills? We can help!
6. Consumer Counseling 14.0 Credit Card Bills - Medical
Bills - Student Loans
Erase your debt! We can
help.
7. JP Morgan Chase 11.9 For once you'll be glad
you're being carded. Get
the Shell Platinum
MasterCard from Chase.
8. Providian 11.7 Low Rate Loans From
Competing Lenders.
New Home Loans Refinance
Debt Consolidation
2nd Mortgage
9. Capital One 11.6 0% intro >9.9% fixed APR.
60-sec responses.
10. Columbia House 11.0 Get Morpheous for your
money. 4 DVDs for 49
cents each.
Top Ten Ad Banners Viewed At-Work
Advertiser(a) Reach % Creative
1. Colonize 39.6 Message Alert - You have 1
message waiting for you.
2. Bonzi Software 35.0 Message Alert Your
Current Connection May Be
Capable of Faster Speeds.
Download InternetBOOST Now.
3. ClassMates 32.6 Do any of these people look
familiar? Find your old
friends again.
4. Consumer Counseling 24.4 Credit Card Bill Student
Loans Medical Bills
Getting behind on those
bills? We can help!
5. Consumer Counseling 22.9 Credit Card Bills Medical
Bills Student Loans
Erase your debt! We can
help.
6. Capital One 21.1 0% intro >9.9% fixed APR.
60-sec responses.
7. Providian 21.0 Low Rate Loans From
Competing Lenders.
New Home Loans Refinance
Debt Consolidation
2nd Mortgage
8. Capital One 20.3 How FAST do you want your
credit decision?
9. Columbia House 19.9 Get Morpheous for your
money. 4 DVDs for 49 cents
each.
10. Columbia House 19.8 Blondes are more fun. 12
free CDs.
(a) Ad banners that run predominantly on an advertiser's own property
are not included in the top banner rankings.
Nielsen//NetRatings: Average Internet Usage Combined Home & Work
Month of June 2001
Data below represent activity for the average Internet user
at-home and at-work during the month.
Home & Work, Home & Work, % Change
June May from May
Number of
Sessions per Month 32 32 0
Number of Unique
Site Visited 21 21 0
Page Views per
Month 1,114 1,109 0.5
Page Views per
Surfing Session 35 35 0
Time Spent per
Month 16:29:14 16:31:02 -0.2
Time Spent During
Surfing Session 0:31:02 0:30:27 1.9
Duration of a Page
viewed 0:00:53 0:00:53 -0.8
Active Internet
Universe (actually
surfed) 112.9 million 113.7 million -0.8
Current Internet
Universe Estimate
(had access, but
did not
necessarily go
online) 173.6 million 173.6 million 0
About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 70,000 panel members in the United States. The U.S. panel sample consists of 62,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen and NetRatings, Inc., (Nasdaq:NTRT) and measure the Internet experiences of more than 225,000 Internet users.
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