Snowball Launches Subscription Services; Premium Services Offered on IGN.com and HighSchoolAlumni.com

Business Wire, July 11, 2001

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--July 11, 2001

Snowball (Nasdaq:SNOW), the leading online network for Gen i(TM) -- the generation of Web-centric young adults who have grown up using the Internet -- announced today that it has recently launched paid subscription services to complement the existing free content on two of its online networks.

"The new premium offerings enhance our users' experience while providing Snowball with an additional revenue stream to complement our main business of online advertising and integrated marketing programs," said Snowball's President, Rick Boyce. "We are pleased with the initial response to these offerings, as it confirms that we are providing content and many new services that our users value."

IGN.com, Snowball's award-winning information and entertainment online network for gamers, has launched IGNinsider, a members-only clubhouse channel that contains exclusive content not available elsewhere on the network. For an annual subscription fee of $19.95, members receive access to an expanding selection of exclusive content and services. Initially, these premium features include:

-- IGN Unplugged, a monthly PDF magazine that can be downloaded

-- IGNinsider Exclusive Daily Content - game comparisons, quicktime media
commentary, roundtable discussions between the editors on special topics and
weekly interactive Q&A sessions with IGN editors

-- Exclusive downloads of games, movies and other video specials

-- Enhanced message board functions

HighSchoolAlumni.com is the second Snowball network to launch a premium subscription service. With a database of over 33,000 schools and more than 5 million registered users, HighSchoolAlumni is a comprehensive high school reconnection experience on the Web. Free registration to the site enables users to create a profile that can be viewed by the their former classmates, view their class lists, find out when friends register with Alumni Watch, and read message board postings. In addition to these standard services, a $14.95 annual AlumniAccess subscription gives users access to several premium features, which like those of IGNinsider, will continue to expand. The initial benefits of AlumniAccess membership include the ability to:

-- Upload "then" and "now" photos of themselves

-- Contact fellow alumni

-- Post messages to the HighSchoolAlumni message boards

About Snowball:

Snowball (Nasdaq:SNOW) is the leading Gen i network for Web-centric young adults who have grown up using the Internet. Consistently ranked by Media Metrix as one of the 60 most-visited Internet properties, Snowball produces and aggregates top Gen i Web sites, attracting millions of unique visitors with its award-winning content and resources. Snowball's networks -- IGN, ChickClick and HighSchoolAlumni -- partner with a collection of affiliate sites delivering a diverse selection of content, community and commerce for Snowball's users. Snowball also offers subscriptions to premium content and services on its IGN and HighSchoolAlumni networks. The company offers its business customers a full spectrum of integrated marketing solutions to reach Snowball's large Net-centric audience. These products include impression-based advertising and sponsorships, permission marketing, custom publishing, contextual e-commerce, direct e-mail marketing and content syndication. The company is headquartered in San Francisco, with sales offices in New York, Chicago and Los Angeles. For more information visit http://www.snowball.com.