GenesisIntermedia's CENTERLINQ Wins Top Honors At Microsoft's 2001 Retail Application Developer — RAD — Awards

Business Wire, July 11, 2001

Business Editors & High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--July 11, 2001

An independent panel of retail industry experts named CENTERLINQ(R) "Best Retail Headquarters Application" in Core Retail Marketing at Microsoft's Sixth Annual Retail Application Developer (RAD) Awards.

This is CENTERLINQ's third such award within four years.

"Again, the panel found that the CENTERLINQ network delivers award-winning value for retailers with innovative and flexible marketing solutions, and was impressed with the results gained by utilizing Microsoft .NET Enterprise Servers, and a diversity of development tools," said Margue Hunt-Familton, retail industry manager at Microsoft Corp.

"Microsoft is committed to partnering with retailers to better understand their needs, and enabling developers to build solutions that deliver the bottom-line business value demanded by the retail industry," said Hunt-Familton. "The RAD awards winners this year addressed this demand for value head-on, with increased integration, emphasis on empowering employees, and solutions offering ease-of implementation and lasting return on investment."

GenesisIntermedia Inc. (Nasdaq:GENI) (Frankfurt:GIA) built CENTERLINQ to address the multiple needs of the retailing community.

CENTERLINQ develops opportunities that the company identified with respect to the integration of traditional "brick and mortar" retailing with on-line retailing, to the promotion of traditional retailers through the Internet and to the convenience of bridging online retailing with consumers in shopping malls.

The network also allows mall developers to participate in revenue generated through online activities of the retailers within their malls and other online e-tailers, helping to mitigate the potential erosion of market share from retailers outside of the mall environment, and particularly from those engaged in online retailing.

The network architecture is a pavilion-anchored system that supports up to 12 satellite kiosks. The kiosks feature 20-inch LCD Internet touch-screens and 42-inch plasma billboard displays that run continuous video feeds. Constantly enhancing and upgrading its software to changing consumer and retailer needs, CENTERLINQ technology utilizes Microsoft products in order to integrate the most recent advancements in supporting technologies.

"CENTERLINQ provides a unique solution that services all forms of media. With this platform and Microsoft, we have been able to interact with consumers on an entirely new level. This is all happening where purchasing decisions are being made. We thank Microsoft for the recognition," said Michael Costa, vice president of Product Development.

About CENTERLINQ

CENTERLINQ currently has over 350 systems in malls throughout the United States. The CENTERLINQ kiosks have emerged as an important technology that fulfills a wide set of retail and sponsorship needs. For consumers, it's a high-speed link to rewards for shopping at their favorite mall, and information on diverse sales and promotions.

For retailers, it's high visibility video and interactive advertising that stimulates point of purchase sales. For mall managers, it's a high-integrity toolbox for building and maintaining effective affinity programs and targeted direct marketing campaigns.

The combination of crisp and dynamic video advertising with targeted interactive content keeps shoppers on the CENTERLINQ system an average of five minutes providing over 10 ad impressions per shopper per visit, or approximately 35 million impressions per month.

CENTERLINQ, a Microsoft Certified Partner (MCP) currently delivers more than 36 million impressions per month, providing consumers with direct access to specific Internet sites and to marketing messages that are delivered in an interactive format and targeted to consumers with specific demographic profiles.

About the Microsoft Retail Application Developer (RAD) Awards

The Microsoft RAD Awards recognize application developers that demonstrate industry leadership by creating best-of-breed solutions built on Microsoft technology, and which maximize benefit for the retailer and their customers.

Judging criteria included quantifiable business benefits, best use of Microsoft technology, ease of use and adoption, and integration and exploitation of Internet and intranet technology. Applicants were judged on several factors aimed at rewarding solution developers that meet business objectives and satisfy customer needs. The Microsoft RAD Awards are judged by an independent panel of retail industry experts.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by GenesisIntermedia Inc.) contains statements and other matters that are forward-looking. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, actual results may differ materially from those expressed in any forward-looking statements made by GenesisIntermedia Inc. For a description of additional risks and uncertainties, refer to the GenesisIntermedia Inc. filings with the Securities and Exchange Commission, including GenesisIntermedia Inc.'s Form 10-K.