'Hair Comes the Bride' Online Contest Offers Star Stylist Hair Makeovers to Friends, Family & The Bride-To-Be

Business Wire, July 11, 2001

Consumer/Lifestyle Editors

CHICAGO--(BUSINESS WIRE)--July 11, 2001

Helenecurtis.com Contest Ensures "The Big Day" is the

Best Hair Day Ever

Planning a fairy tale wedding can make any bride-to-be want to pull out her hair.

Unless she has a great girlfriend like "Helene" of helenecurtis.com. Now Helene, the ultimate cyber-girlfriend and hair expert, announces the "Hair Comes the Bride" online contest, designed to transform a bride and her bridal party into wedding day divas at the hands of Hollywood style experts.

One lucky winner (and five wedding participants) will be granted dream makeovers with celebrity hair stylist Richard Marin -- responsible for dressing the tresses of Jodie Foster, Winona Ryder, Mira Sorvino, Cindy Crawford and Lisa Kudrow.

Marin will create breathtaking 'dos' during an at-home hair party for the bridal party and the bride-to-be prior to the actual wedding day. A make-up artist and manicurist will also be on hand to complete the "star stylist" transformation.

To enter, brides-to-be (or family and friends of the bride) can log on to helenecurtis.com, beginning July 16th through August 15th. Contest participants will be asked to answer several questions about the upcoming nuptials including "Tell me why you are just dying to win this fab wedding day makeover? and Who would you trust for hair advice on your wedding day?"

Twenty-five runners-up will receive a do-it-yourself at-home hair party kit complete with Helene Curtis hair care products (ThermaSilk, Salon Selectives and Finesse), heat styling appliances and tools, tip sheet from celebrity hair stylist Richard Marin and other party and hair accessories.

Helenecurtis.com, a unique Web site launched by Helene Curtis, provides expert advice on all things hair-related and more. The site is hosted by a "virtual" Helene and is devoted to a woman's most important accessory - her hair. Helenecurtis.com also features brand-specific sections for ThermaSilk(R), Salon Selectives(R) and Finesse(R) hair care products. Helene Curtis has been one of the most trusted names in hair care for more than 70 years.