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e-SIM Announces Autosoft as New Distributor in China Strengthens Far East Presence

Business Wire,  July 12, 2001  

Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--July 12, 2001

e-SIM (NASDAQ:ESIM), the leader in advanced simulation technology for product design, development, code generation, Web-based customer support and marketing, today announced China Autosoft Technologies Co., Ltd. as a new distributor of its RapidPLUS suite of software products. China Autosoft is a leading provider of integrated system solutions in China.

Under the terms of the distribution agreement, China Autosoft will sell RapidPLUS and the new RapidPLUS Web Studio to its clients in China and Hong Kong. China Autosoft will offer Rapid as part of its consulting and software solutions to aid product design, R&D engineering supervision and testing, through to the finished product. China Autosoft's current customers include ShangHai Bell, ZTE Corporation, Datang Telecom, TCL.

"We are pleased to be able to offer e-SIM's RapidPLUS software to enhance our software and consulting offerings," said Ansheng Wang, China Autosoft's General Manager. "The recent opening seminar was very well attended and received and we look forward to a long prosperous relationship."

"The appointment of China Autosoft significantly strengthens our presence in the Far East," said Ken Dixon, President of e-SIM Inc. "Autosoft has many strong contacts and customers across several industries in China that can benefit from our technology. Having a strong network of established distributors around the globe helps sell RapidPLUS quickly and in greater volume. We've already seen great success through our current distributors in Japan and Korea, and we are confident that our new partner in China will help quickly boost awareness for e-SIM there as well as grow the customer base for our new office in Beijing."

About China Autosoft Technologies Co., Ltd.

China Autosoft Technologies Co. is a hi-tech joint venture enterprise founded in Feb. 1994, by a group of software experts, scholars and investment bankers from the United States and China. AutoSoft is a leading provider of integrated system solutions in China. Its mission is boosting and promoting Embedded Software Technologies development in China. AutoSoft's provides software solutions for the entire lifecycle of software development including RTOS/mid-ware/CASE tools/testing tools and related hardware such as simulator. Autosoft provides a total solution from design, R&D engineering's supervision, testing to the finished product as well as consulting services to its customers. AutoSoft was the first Commercial RTOS Vendor (7 years experience) in China. AutoSoft is the first company to port JVM on RTOS in China, and is also a member of the China Digital TV Alliance, and the China BlueTooth Group. AutoSoft's customers come from many different industries which cover all over the country, Autosoft is headquartered in Beijing and has six branch offices in California , Hong Kong, ShenZhen, ChengDu, ShangHai & GuangZhou, enabling to provide the best service to its customers. Autosoft employs over 70 people, 25 of whom are in FAEs and 25 who are salespeople.

About e-SIM

Founded in 1990, e-SIM Ltd. (NASDAQ:ESIM) (http://www.e-sim.com/) is the leading provider of advanced simulation technology for product development, Web-based customer support and marketing. e-SIM's simulation technologies build off its RapidPLUS line of software products that enable product designers and engineers to expedite the concept-to-market life cycle by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, "virtual products" that look and behave like real products, with interactive user manuals, over the Internet or intranet. e-SIM's customer support Web service, LiveManuals (http://www.livemanuals.com), features its proprietary product simulations from multiple manufacturers, interactive user manuals, personal product folios for easy reference, comprehensive manufacturer support information and extended warranties.

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States Securities and Exchange Commission.

COPYRIGHT 2001 Business Wire
COPYRIGHT 2001 Gale Group