Liz Claiborne Inc. Drives Online Sales With Pay-For-Performance Advertising

Business Wire, July 19, 2001

Business Editors & Beauty/Fashion Writers

SANTA BARBARA, Calif.--(BUSINESS WIRE)--July 19, 2001

Elisabeth.com and LuckyBrandJeans.com Launch Affiliate Marketing

Programs with Commission Junction

Commission Junction, the largest pay-for-performance advertising network, today announced that Liz Claiborne Inc.'s Elisabeth.com and LuckyBrandJeans.com Web properties recently launched affiliate marketing programs to drive increased online sales.

Both sites are using Commission Junction's network, technology and service for online advertising.

According to Brad Lenz, Liz Claiborne's vice president of ecommerce, "There is a direct correlation between the growth of our online business and the increasing percentage of sales coming from Commission Junction publishers."

Elisabeth and Lucky Brand Jeans' affiliate marketing programs allow both retailers to advertise on thousands of Web sites across the Internet on a pay-for-performance basis -- expanding reach, driving sales and lowering customer acquisition costs. Liz Claiborne only pays for that advertising when an actual sale is made. Commission Junction serves as the trusted third party that tracks, serves, reports and pays on every sales transaction.

"Our most successful customers are those with business models focused on acquiring new customers via pay-per-sale or pay-per-lead programs," said Commission Junction chief executive officer Lex Sisney.

"This is where tangible results happen for advertisers and benefit the publisher who is smart enough to take advantage of them. Liz Claiborne is a blue-chip brand that is reaching across the Internet in a very cost-effective way, using the power of affiliate marketing to increase the overall effectiveness of its online advertising budget."

Publishers can join the Elisabeth.com affiliate marketing program at http://www.elisabeth.com/cgi-bin/elisabeth/elisabeth/affiliatecj.jsp and the Luckybrandjeans.com program at http://www. luckybrandjeans.com/store/dept2.asp?fr=../html/Affiliate_Program.asp.

About Commission Junction

Commission Junction, the largest pay-for-performance advertising network, allows online advertisers to acquire more customers and online publishers to earn the most revenue from their audience. By publishing payment and conversion statistics on advertisers, publishers, and ads within its network, Commission Junction offers the first open marketplace for online advertising. Both advertisers and publishers can quickly gauge the quality and potential of each relationship, allowing them to maximize performance of their online advertising campaigns.

Commission Junction acts as a trusted third party managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members. The company serves more than 6 billion impressions per month, ranking it among the largest ad networks in the world, and the only one operating entirely on a pay-for-performance basis. Clients include leading online marketers eBay, Capital One, NextCard, and The New York Times. Commission Junction has headquarters in Santa Barbara, with offices in San Francisco, New York and London. For additional information, visit www.cj.com or call 800/761-1072.

About Liz Claiborne Inc.

Liz Claiborne Inc. designs and markets an extensive range of women's and men's fashion apparel and accessories appropriate to wearing occasions ranging from casual to dressy. The Company also markets fragrances for women and men. Liz Claiborne Inc.'s brands include Claiborne, Crazy Horse, Curve, Dana Buchman, Elisabeth, Emma James, First Issue, Laundry by Shelli Segal, Liz Claiborne, Lucky Brand, Mambo, Meg Allen, Mexx, Monet, Russ, Sigrid Olsen and Villager. In addition, Liz Claiborne Inc. holds the exclusive, long-term license to produce and sell men's and women's collections of DKNY(R) Jeans and DKNY(R) Active, as well as CITY DKNY(R) better women's sportswear in the Western Hemisphere. The Company also has the exclusive license to produce women's wear under the Kenneth Cole New York, Unlisted.com and Reaction Kenneth Cole brand names.