Zona Research Expands Internet Distribution with Amazon.com

Business Wire, July 19, 2001

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 19, 2001

Zona Research is pleased to announce an expansion of its Internet Business Partners Program for the distribution of Zona's research and analysis services through an agreement with Amazon.com, a leader in e-commerce for consumers and business executives.

Under the terms of the agreement Zona will provide Zona Market Reports, Internet Business Reviews, and Market Bulletins as part of Amazon's new e-Documents service. The reports use primary research and provide forward-looking analysis and insights on specific issues facing small, medium and large businesses as they invest in Internet technology and specifically address the following issues:

-- Business use and deployment of Internet technology

-- Investment levels in key technology areas

-- Product pricing, branding, and company analysis

-- Future technologies and the new opportunities they bring to the workplace

"Today's time pressured business executives are looking for clear direction in the chaotic chorus of the marketplace," states David Jose, Vice President Business Development, Zona Research. "Zona's focus has always been to cut through this noise to help companies with the real issues they facing; we are very pleased to be working with a company of Amazon.com's professionalism and web distribution strength which will enable us to better serve our business clients worldwide."

Amazon e-Documents store (www.amazom.com/edocuments) launched today, and in addition to Zona Research features business analysis from other thought leaders including Reuters, Harvard Business Review and Accenture. "e-Documents are a natural next step for Amazon.com," states Jeff Blackburn, General Manager, Worldwide Digital, Amazon.com. "Our customers are looking for more business and IT research, and Zona Research was top of mind as we developed our offeringbecause of the quality and focus of their analysis. We are delighted to be launching with Zona and look forward to a growing relationship."

About Zona Research

Zona Research, a business unit of the WPP group, provides fact-based forward-looking analysis about leading Internet technology and its market impact. Focusing on Internet technologies, market opportunities and trends, and the new dynamics of the burgeoning electronic economy, Zona's highly regarded team of technology analysts and business consultants provide astute interpretations of industry events and insightful recommendations on Web-oriented marketing and business strategies. Zona Research offers information and analysis on the Internet via membership services, reports as well as custom consulting. Zona is based in Redwood City, Calif.