Major Music Labels, Artists and Radio Stations Rush To Secure Their Dot-MUsic Web Addresses; Free MP3 Player To Be Offered To New Domain Name Registrants at www.Dot.MU

Business Wire, July 19, 2001

Business & Entertainment Editors

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--July 19, 2001

SamsDirect Internet.MU, Inc. announced today that it would immediately give away an MP3 player to customers who register a domain name at www.Dot.MU. Marketed as "the global music domain," dot-mu (.mu) is available to Internet users worldwide, just like dot-com.

The recently launched www.Dot.MU(sic) is becoming one of the most talked about domain suffixes on the Internet, especially amongst the tech savvy 18-34 year old demographic.

Major record companies, artists and their management are registering high profile web addresses, including: JanetJackson.mu, Korn.mu, LimpBizkit.mu, DixieChicks.mu, GarthBrooks.mu -- just to name a few. Artist fan sites like Aerosmith.mu are popping up on a regular basis, giving die-hard fans the opportunity to express their love for their favorite bands. Even the names of all-time great acts like TheTemptations.mu, KennyRogers.mu, BeeGeesOnline.mu, and StevieWonder.mu have been registered.

Many of the major and independent record labels are securing hundreds of domain names for multiple purposes. Some labels are planning to launch sites that will market an artist's music to a specific audience niche; while others are planning on building "underground" word-of-mouth sites. Most recently, registrations have been accepted from Columbia Records, EMI Records, Universal, Motown; even legendary labels like Decca and Sun Records have registered their .mu domains.

Some of the world's biggest Internet brands such as Amazon, Windows, and eTrade have all registered their dot-mu domains in an effort to protect their famous marks. It is anticipated that some well-known corporations will use their dot-mu domain site to target older teens and college students who have discretionary income to spend. Popular radio stations like KROQ -- the top rated station in Los Angeles, are also signing on with their own dot-mu domains. KROQ is owned by Infinity Broadcasting, a wholly owned subsidiary of Viacom, Inc. (NYSE:VIA).

States David Sams, Co-Chairman and CEO of SamsDirect Internet.MU, Inc., "The dotMU global domain is being embraced by the major record labels, artists, songwriters, music educators, students, and radio stations -- just about everyone makes music their business. Soon our company will be implementing a tool at www.Dot.MU that will marry the heart and soul of MP3 technology with everyone's unique IP address."

"We have beachfront Internet property for sale by offering millions of dot-mu domain addresses," states Renee Sams, SamsDirect Co-Chair and COO. "We are building an interactive global MUsic community that's going to give every serious musician a unique presence that simply cannot be found anywhere else on the Internet today. Dot-MU is no watered down dot-common domain -- it's a fresh lifestyle domain that gives the music community and young demo an independent voice on the net."

Dot-MU is the perfect domain suffix for the word "music" as nearly every language translation begins with the letters "mu", including:

Language          Translation

Afrikaans         MUsiek
Danish            MUsiker
Dutch             MUziek
English           MUsic
Esperanto         MUziko
Estonian          MUusika
Finnish           MUsiikki
French            MUsique
German            MUsik
Indonesian        MUsik
Italian           MUsica
Norwegian         MUsikk
Polish            MUzyka
Portuguese        MUsica
Romanian          MUzica
Spanish           MUsica
Swedish           MUsik
Turkish           MUzik, MUsiki
Yiddish           MUsik

Dot-mu's database and servers are located in Silicon Valley, California, USA. All DNS nameservers in the world recognize dot-mu, just like dot-com. Assigned by the Internet Assigned Numbers Authority (IANA), an entity contracted by the U.S. Government, the dot-mu domain originally was assigned to the beautiful island of Mauritius. Other popular domains that have their origins from island countries and garnered mass global acceptance include dot-tv (Tuvalu) and dot-cc (Cocos Keeling).

The MP3 offer is good for a limited time only in the United States only. Customers are required to register and pay for a standard two year dot-mu domain name at www.Dot.MU; only one Free MP3 player per shipping address. A shipping and handling charge of $9.95 will be applied. Offer is not good in connection with any other promotion, including Personal Name Domains(TM); other terms and conditions apply, see www.Dot.MU for details.