Analog Devices and Molecular Strike Strategic Alliance to Build Internet Solutions; Molecular Named Analog Devices' Partner of Record for Internet Services

Business Wire, July 2, 2001

Business/Technology Editors

NORWOOD, Mass.--(BUSINESS WIRE)--July 2, 2001

Analog Devices, Inc. (NYSE: ADI), a leading semiconductor company, and Molecular, Inc., a leading Internet services firm, today announced a strategic alliance to develop Internet solutions for ADI and develop a long-term roadmap for Internet success.

With a relationship that has spanned six years and continues to grow and evolve, this alliance represents a formal commitment for the two companies to join forces in building high-quality Web solutions for customer-facing applications as well as streamlining internal business processes wherever possible.

"We have worked closely with Analog Devices to help them achieve their business goals through strategic use of Internet technologies," said Ralph Folz, president and CEO of Molecular. "We have always been deeply vested in their success and this alliance formalizes a commitment to each other's future goals."

"Time after time, with each new project completed, we confirm for ourselves that working with Molecular has been a great business decision," said Joe McDonough, Chief Financial Officer, Analog Devices, Inc. "Molecular constantly has an eye out for opportunities to gain internal efficiencies or drive revenue. It was only natural to take our relationship to a new level of commitment."

In the last six years, Molecular has created numerous Internet solutions for Analog Devices, including an e-commerce pipeline which supports more than 8,000 products, a datawarehouse that helps the company easily manage its product information, and an external customer-facing Web presence that provides a satisfying user experience internally and externally.

"The team at Molecular has done outstanding work for us over the past six years and we want to continue that commitment and tight relationship," said Joe Laskowski, Director of Corporate Marketing & eBusiness, Analog Devices, Inc. "Molecular knows our business intimately. They know what our customers are looking for on-line and as a result, have helped us build a successful Internet presence."

The most recent project completed by Molecular empowers Analog Devices to send requested content updates via email to customers as part of its myAnalog feature, where customers can access personalized information fitting their unique profile. This feature gives Analog Devices the ability to reach out directly to customers to ensure they're satisfying their needs. Staff can leverage the data gathered from visitor registration to personalize weekly communications with content alerts which fit users' interests.

About the Companies

About Molecular

Molecular, formerly known as Tvisions, Inc., is an Internet services company that optimizes technology to meet the business needs of Global 1000 companies. Throughout each project, Molecular unites its Digital Strategy, Technology and User Experience expertise to ensure the highest quality solutions for its clients. Clients include global giants such as Fidelity Investments, Staples, Analog Devices, Harvard Business School Publishing and Deutsche Bank. Molecular measures its success by the success of the companies it serves. For more information, contact Molecular at http://www.molecular.com or at 617-218-6500 in Boston and 917-472-3200 in New York.

About Analog Devices

With fiscal 2000 revenues of $2.58 billion, Analog Devices is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. The company is headquartered in Norwood, Massachusetts and employs approximately 9,700 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines, Taiwan and the United Kingdom. Analog Devices' stock is listed on the New York Stock Exchange and the company is included in the S&P 500 Index.