Caldera International Inc. Boosts Marketing Efforts

Business Wire, July 23, 2001

Business Editors/High-Tech Writers

SANTA CRUZ, Calif.--(BUSINESS WIRE)--July 23, 2001

Timothy Ashby Named Executive VP of Global Marketing;

Angela Yearta Named Director of Analyst and Public Relations

Caldera International Inc. (Nasdaq: CALD), the global leader in "Unifying UNIX with Linux for Business," has named Dr. Timothy Ashby executive vice president of worldwide marketing.

In this role, Ashby will strengthen Caldera's global brand, overseeing strategic relations, marketing and corporate communications, public relations, field and demand marketing, and business development.

Further, Angela Yearta has been named director of analyst and public relations. She is responsible for developing a brand-imaging strategy, including implementing all public relations and communications programs with journalists and industry analysts.

"The restructuring reflects Caldera's marketing-driven focus," said Ransom Love, chief executive officer, Caldera International Inc. "Our new management team members will strongly impact the ways we market our tailored business platform to customers across the globe."

Prior to joining Caldera, Ashby worked for MarchFirst as head of eBusiness for the western region; for Grant Thornton Advanced Technology Solutions as marketing chief; and for Walker Interactive Systems as vice president of global marketing.

Ashby has been involved with Latin American business and economic development for over 20 years. He is a co-founder of the Sonrisa Foundation, a non-profit organization dedicated to providing charitable transfer of technology to Latin America.

Ashby served at the U.S. Commerce Department's International Trade Administration as deputy assistant secretary of commerce for the Western Hemisphere and director of the Office of Mexico and the Caribbean, where he helped Fortune 500 companies develop markets in Latin America.

He also helped draft the North American Free Trade Agreement (NAFTA), chaired the Latin American Telecommunications Working Group, and supervised a survey of the Latin American computer market.

Ashby holds a master's degree in marketing and international business from the University of Edinburgh, Scotland, and a Ph.D. in international relations from the University of Southern California. He has published two books and over 100 articles.

Yearta's background includes international and domestic public relations, advertising, and marketing. She has held management positions with a telecommunications start-up in Palo Alto, Calif., and Microsoft WebTV's strategic communications firm in Silicon Valley.

In Hong Kong, she worked in marketing and PR for Rupert Murdoch's Satellite Television Asian Region (STAR), and Asian Sources Media Group. In Germany, she worked in marketing at Mars International.

Yearta holds a bachelor's degree in communications/journalism from Northern Arizona University, and a master's degree in marketing and international management from Thunderbird: The American Graduate School of International Management. She has authored numerous newspaper and magazine articles.

Caldera International Inc. is the largest Linux platform company in the world with sales, support and marketing representation in 82 countries. This means application and hardware solution providers now have a single Linux company that can facilitate the marketing and delivery of business solutions to all major markets globally.

Caldera International Inc.

Caldera International is the leader in "Unifying UNIX with Linux for Business." Caldera was the first to create the "Develop-on, Deploy-on, Manage" strategy for Linux system-based clients and servers. Based in Orem, Utah, Caldera has representation in 82 countries and has 15,000 resellers worldwide. For more information on Caldera products and services, visit http://www.caldera.com.

Caldera, the Caldera logos, OpenLinux, Volution, and "Unifying UNIX(R) with Linux(R) for Business" are trademarks or registered trademarks of Caldera Systems Inc. in the U.S. and other countries. SCO OpenServer and UnixWare are trademarks or registered trademarks of Caldera International Inc. in the U.S. and other countries.

All other products, services, companies, events and publications are trademarks, registered trademarks or servicemarks of their respective owners in the U.S. and other countries.

LINUX is a registered trademark of Linus Torvalds.

UNIX is a registered trademark of The Open Group in the U.S. and other countries.

Forward-Looking Statements

The statements set forth above include forward-looking statements that involve risks and uncertainties. The company wishes to advise readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements.

Those factors include the failure of the products described above to operate as designed due to incompatibility with some platforms or other defects; our reliance on developers in the open source community; new and changing technologies and customer acceptance of those technologies; the company's ability to compete effectively with other companies; failure of our brand to achieve the broad recognition necessary to succeed; unenforceability of the GNU general public license; our reliance on third party developers of components of our software offerings; claims of infringement of third-party intellectual property rights; and disruption in the company's distribution sales channel.