REMINDER/Gulfstream PRSA July Meeting; The Eye Of The Storm: Crisis Communication and Tour Of NBC 6's New Facilities

Business Wire, July 24, 2001

Calendar Editors

REMINDER...for Tuesday (July 24)

--(BUSINESS WIRE)

WHAT:            The monthly meeting of the Gulfstream Chapter of PRSA
                 will tour NBC 6's new state of the art facility
                 followed by a discussion of crisis communications
                 techniques, how to deal with the everyday crises that
                 can strike any company and effective communicating
                 with the media, the community and employees.

WHO:             Roland Steadham, NBC 6's chief meteorologist will
                 discuss the role the media plays in a hurricane
                 situation. Andy Rubin, APR, president of Winslow
                 Rubin Communications and past president of Gulfstream
                 PRSA, will lead a discussion on crisis communications
                 techniques.

WHEN:            Tuesday, July 24, 2001
                 Check-in 5:30 p.m., tour begins 5:45 p.m.,
                 program begins 6:30 p.m.

WHERE:           NBC 6 Studios, Miramar
                 Take I-595 west to I-75 South to Miramar Pkwy East,
                 turn left onto SW 27th St., Peacock Plaza.

COST:            $20 members, $25 non-members, $15 students
                 Includes refreshments, no shows will be billed.

BACKGROUND
INFORMATION:     Crisis management is a revered skill in the practice
                 of public relations. Emergencies must be managed
                 intelligently and the most effective crisis
                 communicators are those that provide prompt, frank
                 and full information in the eye of the storm. An
                 experienced crisis manager is an invaluable resource
                 to communities and organizations.

RSVP:            Leslie Backus, APR 954-828-4747 (phone);
                 954-847-3454 (fax), leslieb@ciftlaud.fl.us