PlanetHollywood.com Announces Partnership With MailWorkZ; Ultimate Entertainment Channel to Use MailWorkZ Technology

Business Wire, July 24, 2001

Business Editors/Entertainment & High Tech Writers

ORLANDO, Fla.--(BUSINESS WIRE)--July 24, 2001

PlanetHollywood.com (OTCBB:PHWD), the ultimate entertainment channel, announced a partnership with MailWorkZ, a leading provider of eMarketing enabling technology. As part of the partnership, PlanetHollywood.com will use MailWorkZ' Broadc@st technology to communicate via email with its extensive user base.

"In our first year, PlanetHollywood.com's registered user base has grown to several hundred thousand," said PlanetHollywood.com vice president Shannon O'Quinn. "Finding an affordable solution to manage campaigns for a database of this size was not easy, but as experts in the field, MailWorkZ will help us to more efficiently talk with our base of fans."

PlanetHollywood.com will use MailWorkZ's Broadc@st software, which provides a complete campaign management solution, including the ability to schedule newsletters in advance, add personalization, and more.

About MailWorkZ

MailWorkZ, based in Nova Scotia, is a young, technology-based company focused on the growing Email Marketing segment. With leading edge eMarketing applications and expertise, MailWorkZ is quickly becoming a leading provider of eMarketing enabling technology.

About PlanetHollywood.com

PlanetHollywood.com is the Internet's hottest entertainment Web site, providing a daily dose of Hollywood. The site offers authentic memorabilia auctions, shopping, live celebrity chats, exclusive interviews, unique sweepstakes, exclusive photos of celebrity events, games, and the latest movie, television and celebrity news.

Planet Hollywood International, Inc. (OTCBB:PHWD), a majority owner of PlanetHollywood.com, is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music and other leisure-time activities. The Company's worldwide operations offer products and services in the restaurant, retail, leisure and entertainment sectors. Planet Hollywood is the Gold Award winner in the 2001 Restaurants & Institutions Choice in Chains Awards.