VF Set for Back-to-School Shopping Season with Innovative Lesson Plans from Top Brands

Business Wire, July 25, 2001

JanSport

VF's JanSport(R) brand, the U.S. market leader in backpacks, is making sure that kids have the most up-to-date backpacks to carry their books and personal items this fall. The brand debuts a new Fluid(TM) series featuring striking fabric combinations, transparent plastic buckles and brushed metal zippers, creating a new definition for backpack style. The cell phone holster and CD player pocket with exit-ports for headphones make these bags must-have's for the music-loving teen. The Fluid(TM) series also incorporates current backpack technology from JanSport(R) brand's new AirZuit(TM) line. The AirZuit(TM) system is designed to give consumers comfort they notice immediately. The all-new split yoke harness design with shoulder straps that are wider at the top, allows consumers to spread the load evenly. The strap articulation provides a perfect fit to any body size, an important aspect for parents of teens and kids who are still growing. Consumers can visit the brand's Web site, www.jansport.com, to check out the latest styles, colors, amenities and shapes of this fall's exceptional line of backpacks.

About VF Corporation

With $5.6 billion in sales, VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, playwear, workwear, daypacks and swimwear. Its principal brands include Lee, Wrangler, Riders, Rustler, Chic, Gitano, Vanity Fair, Vassarette, Bestform, Lily of France, Lee Sport, Healthtex, Jantzen, JanSport, Eastpak, Red Kap and The North Face. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.