The Standard Appoints Jonathan Schwartz, Vice President, Associate Group Publisher, West Coast

Business Wire, July 31, 2001

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--July 31, 2001

Standard Media International ("The Standard") announced today that it has appointed Jonathan Schwartz, vice president, associate group publisher for the West Coast. Standard CEO Rich Marino announced the appointment today.

In his new role, Schwartz will responsible for leading the West Coast sales team in driving ad revenue for The Industry Standard across all media. He will also establish sales performance goals and supervise and train the sales and sales supports staffs.

Schwartz comes to The Standard from HVC Technologies, where he was the vice president of sales. While at HVC, he was responsible for driving partnerships with U.S.-based customers and advertising sales on the Hotvoice.com Web site. Prior to HVC Technologies, Schwartz held several sales and sales management positions at Ziff-Davis Publishing Company, most recently as West Coast ad director for Smart Business. He also served as a regional sales manager for PC/Computing Magazine and district manager for PC Magazine. Schwartz has also held positions at Probity Systems and Charter Financial, Inc. and received his Bachelor of Arts degree from Colgate University.

Commenting on Schwartz's appointment, Marino said, "We are delighted to have someone with Jonathan's level of expertise leading our West Coast sales team. We are confident that his proven leadership coupled with his publishing experience will be a valuable asset to our sales team."

ABOUT THE STANDARD

Headquartered in San Francisco and located on the Web at www.thestandard.com, The Standard is the essential source for business intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine; TheStandard.com, its daily news outlet and business intelligence resource; its conferences and events; and its e-mail newsletters, research, recruiting and market-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in Los Angeles, New York, Washington, D.C., and London, and is owned by Standard Media International, a private company majority owned by IDG.

ABOUT IDG

IDG, the world's leading IT media, research and exposition company, is a founder of The Industry Standard and the majority owner of Standard Media International. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.