Conservation International and Ford Motor Company Join Forces To Create the Center For Environmental Leadership in Business

Business Wire, June 11, 2001

Business & Environment Editors

WASHINGTON--(BUSINESS WIRE)--June 11, 2001

Conservation International and Ford Motor Company announced today the launch of the Center for Environmental Leadership in Business. Made possible through a five-year, $25 million contribution from the Ford Motor Company Fund, the Center engages the private sector in creating solutions to critical global environmental problems.

The Center works in partnership with a wide range of companies and environmental organizations to promote business practices that reduce industry's environmental effects and contribute to conservation. These practices also benefit business by cutting the costs associated with environmental impact and by enhancing a company's reputation with communities, customers, employees, and shareholders. The result is what the Center calls a "net benefit" for both the global environment and for business.

"Solving the planet's most pressing environmental problems requires the ingenuity of the private sector," said Peter Seligmann, Chairman & CEO of Conservation International. "Leading corporations like Ford Motor Company are recognizing that their effect on the environment is a core business issue. We believe that the next `industrial revolution' will be a move by corporations to direct their entrepreneurial energy toward solving environmental problems."

The Center concentrates on those industries with the greatest environmental effect on critical ecosystems and those with the potential to bring about positive environmental change, including agriculture and fisheries, forestry, energy and mining, travel and leisure, transportation, manufacturing, and financial services. The Center provides an open forum where business leaders, environmentalists, and academics can work together to create innovative solutions.

Once new business practices have been developed and tested in the field, the Center will share its results with a wide audience of business, environmental and government leaders. The ultimate goal is to have industry replicate these proven best practices around the globe. Initial Center projects include:

-- Water Conservation--Beginning in Sonora, Mexico, the site of a Ford Motor
Company manufacturing plant, the Center is working with Ford and other large
water users to promote conservation of scarce freshwater resources. The
Center's project will promote business practices and public policies that help
to conserve water resources, enhance water quality, and protect watersheds in
critical ecosystems.

-- Natural Resource Development--The Center is working with industry and
environmental leaders to integrate conservation and environmental protection
into the exploration and development of oil, gas and minerals. Priorities
include best practices to reduce the ecological footprint of operations and to
support conservation, metrics to measure the industry's net impact, and
criteria for deciding whether to undertake activities in sensitive areas.

-- Food and Agriculture--In partnership with leaders in the food and beverage
industry, the Center is developing sourcing guidelines that help to conserve
critical ecosystems affected by global agriculture. The projects will work with
the company's supply chains to reduce the ecological impacts of major farm and
fisheries commodities.

-- Tourism--The Center is working with tour operators to integrate conservation
principles into their day-to-day operations and to influence the planning and
management of key tourist destinations to ensure their environmental
sustainability. Projects will also engage leading travel companies to develop
environmental criteria for their suppliers.

"We're at a crucial point in our ability to address environmental issues," said Martin Zimmerman, Ford Motor Company Vice President of Government Affairs. "Through our involvement in the Center for Environmental Leadership in Business we intend to act in the interests of both our shareholders and society. Beginning with our project on water conservation, Ford will work with the Center to create innovative solutions to critical environmental problems."

The Center for Environmental Leadership in Business operates as a division of Conservation International and is headquartered in Washington, DC. The Center is governed by an Executive Board of prestigious business and environment leaders including Joan Bavaria, President of Trillium Asset Management Corporation; Frances G. Beinecke, Executive Director of the Natural Resources Defense Council; Sir John Browne, Group Chief Executive of BP p.l.c.; William Clay Ford, Jr., Chairman of Ford Motor Company; H. Fisk Johnson, Ph.D., Chairman of S.C. Johnson & Son, Inc.; Roger W. Sant, Chairman of The AES Corporation; and Peter A. Seligmann, Chairman and Chief Executive Officer of Conservation International. Glenn Prickett, a senior vice president at Conservation International, serves as Executive Director.

"As business acquires more influence worldwide and public support for conservation grows, companies face new incentives to demonstrate environmental leadership," said the Center's Executive Director, Glenn Prickett. "The Center will partner with a wide range of businesses and environmental organizations to create a net benefit for the environment and the economy."