GreenPoint Mortgage Teams Up with Domania to Generate New Purchase Money Loans

Business Wire, June 11, 2001

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--June 11, 2001

Domania, the leader in financial services software and marketing

services for the real estate and mortgage industries brings its

technology to GreenPoint Mortgage

Domania announced that it has teamed up with GreenPoint Mortgage, a subsidiary of GreenPoint Financial Corp. (NYSE: GPT), one of the leading specialty finance companies in the United States, to utilize Domania's proprietary software and marketing services to drive new purchase money loan applications.

"Domania is excited to work with GreenPoint Mortgage," commented Steve Kropper, CEO of Domania. "GreenPoint is an industry innovator and it maximizes the use of technology to serve its customers and expand its business. As GreenPoint looks beyond the current refinancing boom, Domania's customer acquisition and retention software and email marketing program will add enduring value to GreenPoint's origination and servicing portfolios."

Domania offers clients a powerful way to interact with their customers. When customers use the historical home price data in Domania's Home Price Check Tool, Domania can determine when a customer is in the buy zone and provide them with a targeted email message that increases new loan acquisition as well as customer retention.

"The key to online marketing in the mortgage industry is to deliver the right product message in that narrow window, typically 21 days out of every five years, when consumers are focused on a mortgage," commented Bernie Dietz, Vice-President of Sales and Business Development at Domania. "Domania attracts and delivers customers who are actively looking to buy or refinance. By focusing on near-term transactors and delivering them to whichever channel a client prefers we minimize our clients' runoff and positively impact their bottom line," added Dietz.

"Domania has figured out the way to maximize the use of the Web for real estate-related marketing," said David Balshaw, Vice-President of Marketing and Business Development for GreenPoint Mortgage. "Using Domania's services, we can interact with new and current customers in a way that provides them with valuable information and provides an intelligent vehicle for delivering product messages."

Balshaw noted the speed and ease with which Domania had integrated its software into GreenPoint Mortgage's site. "Domania was very fast and professional to work with," he said. "Domania's technical people integrated their software and had the site operational within ten days of signing a contract. It was a fast and seamless operation."

About Domania, Inc.

Domania.com, Inc. ("Domania"), is a leading financial services software company that provides marketing software and tools to leading banks, mortgage lenders and Realtors. Through Domania's proprietary search engine, Home Price Check (HPC), consumers can access more than 26 million homes sales records. Domania identifies the near term transactors using HPC and delivers targeted, relevant product messages to them, maximizing returns and minimizing runoff. This targeting results in click through rates of more than forty percent, approximately forty times the results of other email marketing programs. The company also operates the consumer real estate web site, http://www.domania.com, rated among the Web's top ten. HPC is distributed through such prestigious Internet partners as America Online (AOL), Dow Jones, Realtor.com, CBS MarketWatch.com, Monstermoving.com, and The Motley Fool. Based in Boston, MA, Domania, Inc. was founded in 1993, as a phone-based service called INPHO, Inc. The company offered its services online as HomePriceCheck.com, and changed its name to Domania, Inc. in February 2000, after redesigning and enhancing its software services.

GreenPoint Mortgage

GreenPoint Mortgage is a subsidiary of GreenPoint Financial Corp. (NYSE: GPT), http://www.greenpoint.com, a leading national specialty housing finance company with more than $13 billion in annual loan originations, and three principal businesses. GreenPoint Mortgage is a leading national lender in non-conforming residential mortgages, specializing in "Alternative A" mortgage loans. GreenPoint Credit is one of the nation's largest lenders in manufactured housing finance. GreenPoint Bank, a New York State chartered savings bank, is the second largest thrift depository in the Greater New York area with $11 billion in deposits in 74 branches serving more than 400,000 households.