Primedia Enterprises Announces Major Deals At 2001 Licensing Show; Seventeen, Teen Beat, Tiger Beat And Lowrider Magazines Brands Finalize Licensing Agreements

Business Wire, June 12, 2001

Busines/Entertainment Editors

NEW YORK--(BUSINESS WIRE)--June 12, 2001

Primedia Enterprises, the licensing arm of Primedia, Inc. (NYSE: PRM), the world's leading targeted media company, today announced a series of licensing agreements for its Seventeen, Tiger Beat, Teen Beat and Lowrider magazine brands. These deals have produced branded toys, accessories and apparel creating value for customers and advertisers by offering merchandise from trusted and recognized media brands. Primedia Enterprises and its brand extensions can be seen for the first time at the 2001 Licensing Show.

Licensing agreements include:

- SEVENTEEN--Lantis Eyewear Corporation will exclusively design,

market and distribute eyewear under the SEVENTEEN brand name

through its mass retail division, Family Optics. The modern,

hip collection of SEVENTEEN branded sunglasses debuts at the

Licensing Show and will be sold in mass, and at opening price

point specialty, supermarket and drug retailers throughout the

United States beginning September 2001. Lantis Eyewear is a

leading designer, marketer and distributor of quality eyewear,

primarily sunglasses and optical frames. Its proprietary and

licensed brand name and designer products are sold throughout

the United States and internationally.

At the 2001 Licensing Show, Primedia Enterprises will also be

showcasing SEVENTEEN jewelry, hair accessories, school

supplies, backpacks, socks, sandals, makeup accessories and

published books.

- TIGER BEAT and TEEN BEAT--Passing4sane, a leading trendsetter in the young
adult market, has signed an agreement to market and distribute T-shirts under
the TIGER BEAT and TEEN BEAT brand names. The company will utilize the enduring
reputation of the popular fanzines to extend its trendy, chic line by using
different images of the Tiger throughout the decades. Key Passing4sane accounts
include Wet Seal, Spencers, Gadzooks, Hot Topics, Kohl's, Vanity Shops and
Federated stores.

- LOWRIDER--New-Ray Toys Development Ltd. has acquired the rights to produce
1/32 scale vehicles of LOWRIDER magazine touring trucks. The trucks are painted
in the unique `lowrider' style, which is modified every two years. The company
will produce replicas of the brightly painted trucks from the number one
selling automotive magazine's annual Go-Lo tour, which travels to 16 locations
around the country and is now in its 25th year. The toys will sell at
specialty, mass, gift stores and Go-Lo events.

"Primedia Enterprises was created to tap new markets for our brands and integrate such strong and identifiable names as SEVENTEEN, TIGER BEAT, TEEN BEAT, and LOWRIDER into the licensing arena," said Barbara Deering, president of Primedia Enterprises. "Over the past year, we have put in place a management team and strategy that is effectively utilizing established, credible companies to market and distribute products under our brand names. We are excited about the prospects for additional licensing agreements that will capitalize on our other assets."

Other Primedia Enterprises brands that will be highlighted at the 2001 Licensing Show include AMERICAN BABY, HEALTHY KIDS, MODERN BRIDE, QUILTER'S, IN-FISHERMAN, AUTOMOBILE and SURFING.

Established in May 2000, Primedia Enterprises, Inc. represents Primedia's consumer and trade publications as well as online properties for content and trademark licensing. Through brand extension and licensing partnerships, the group is building a program that creates added value for Primedia's properties while maintaining the principles and integrity of the brands.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2000 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solution in both the consumer and business-to-business sectors. The Company is the No.1 special interest magazine publisher in the US., with more than 230 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics; the No.1 producer and distributor of specialty video with 18 satellite and digital video product lines, including, Channel One Network; and the No.1 news and information group on the Internet, with over 1,000 special interest web sites led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com.

This release contains certain forward-looking statements concerning Primedia's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company's results.