Visual Insights eBizinsights CS Achieves Official Microsoft Commerce Server 2000 Certification

Business Wire, June 12, 2001

Business/Technology Editors

CHICAGO--(BUSINESS WIRE)--June 12, 2001

eBizinsights CS Extends Commerce Server's Business

Internet Analytics to Provide Valuable Insights into

Promotional Effectiveness, Site Activity, Product

Performance, Content Effectiveness, and Visitor Behavior

Visual Insights(R), the eBusiness Performance Company, today announced that eBizinsights CS(TM) received official Microsoft Commerce Server 2000 Certified status.

The eBizinsights CS Commerce Server 2000 Certified status also makes Visual Insights an official Microsoft Certified Partner. With the marketing applications industry expecting to grow from $995 million to $1.6 billion by the end of 2001, according to AMR, Visual Insights and Microsoft continue to strengthen their alliance by offering "best of breed" technology to serve one of the hottest growth areas - analysis. eBizinsights CS' advanced visual displays and high performance data collection and distribution systems support the Microsoft .NET Platform advancements including SQL Server 2000, Windows 2000, Windows NT 4.0 (with Server Pack 5) and now Commerce Server 2000.

Specifically designed to ensure seamless integration with Microsoft Commerce Server 2000, eBizinsights CS extends the reach of eBusiness Performance Management to business and marketing managers by giving them an actionable 360-degree view of their customers. By launching eBizinsights CS directly through the Commerce Server's user interface, non-technical users can answer important business questions such as:

-- What are my top performing products and what percentage of my customers are
driving those sales?

-- What advertising campaigns are successfully driving potential customers to
my products?

-- How can I implement effective cross-sell and up-sell strategies?

-- How can I improve sales of my poorest performing products?

Moreover, eBizinsights CS enables business and marketing managers to take action on their analysis, or "close the loop," by facilitating the rapid creation of segmented customer campaigns and customized site content. eBizinsights CS supports this ability via integration with Commerce Server's Campaigns Module, specifically by allowing analysis results to be written to the List Manager.

"With business executives under more pressure than ever to justify their marketing and advertising expenditures, measure site effectiveness and gain greater returns from their customer-focused initiatives, we're pleased Visual Insights is delivering a robust solution that utilizes Microsoft Commerce Server 2000's Business Analytics System," said Rebekkah Kumar, lead product manager at Microsoft Corp. "eBizinsights CS running on Commerce Server 2000 not only gives IT professionals and webmasters access to timely information, it also arms business, marketing and financial personnel with real-time business intelligence on which to make critical decisions affecting their e-business programs."

"eBizinsights sets Microsoft Commerce Server 2000 apart because it provides customized capabilities without the headache of building a costly solution from the ground up," added Michael Tatelman, Vice President of Marketing and Business Development for Visual Insights. "Microsoft and Visual Insights are committed to delivering eBusiness solutions for organizations that range in size by providing them with the tools to succeed in the eMarketplace."

About eBizinsights

eBizinsights is designed to enable business and financial executives, marketing and sales personnel, IT professionals and webmasters to quickly and easily discover, analyze and communicate eBusiness performance results for faster, better decision-making. By providing an immediate and accurate understanding of web site performance, visitor behavior, promotional effectiveness and site activity, the eBizinsights family can help companies build more effective eBusiness strategies, resulting in increased sales and profits, better customer loyalty and lower operating costs. The eBizinsights(TM) family of software solutions consists of eBizinsights XL(TM) for high performance, multiple web server environments; eBizinsights CS(TM) for Microsoft Commerce Server 2000; and eBizinsights 2.0(TM) for single web server environments.

According to Hurwitz Group, the Framingham, MA-based analyst, Visual Insights eBizinsights is the first eBusiness Performance Management solution to make the crucial connection between Website performance and business goals.

About Visual Insights

Visual Insights (www.visualinsights.com) is the eBusiness Performance Company(TM). Our mission is to help companies create and sustain winning eBusiness strategies. Visual Insights was formed in 1997 to leverage 10 years of Lucent Technologies Bell Laboratories' extensive R&D efforts in data visualization technology. As the world's largest data visualization software company, premier technology companies, including Microsoft, IBM, Cognos and i2 Technologies, integrate our patented solutions to enhance their product offerings.