Business Services Industry

NDS EZPixTV Increasingly Recognized as Key iTV Application for U.S. Cable Market

Business Wire, June 13, 2001

High Tech & Business Editors

NCTA Cable 2001

Booth No.2771

CHICAGO--(BUSINESS WIRE)--June 13, 2001

Growing support from industry underscores EZPixTV's

emergence as a leading U.S. cable iTV application

Highlights:

- NDS announces strategic business alliances for EZPixTV(TM) at NCTA 2001,
demonstrating its commitment to creating comprehensive and integrated iTV
solutions for MSOs.

- NDS EZPixTV enables viewers to view, share, and order digital photo reprints
directly from their televisions.

NDS Group plc (NASDAQ/NASDAQ Europe: NNDS), a News Corporation (NYSE: NWS, NWS.A) company and the leading provider of conditional access systems and interactive applications for digital TV, today announced that it has entered into strategic business alliances for NDS EZPixTV(TM) with AmazingMail, Liberate, MGI, PictureIQ, Rachis, SoftConnex, WorldGate and WolfCamera.com.

"NDS EZPixTV is just the beginning of a line of iTV applications from NDS that will enable MSOs to attract and retain subscribers and thereby improve profitability of their digital offerings," said David Schlacht, Vice President Interactive Development, NDS Americas. "U.S. MSOs have been eagerly waiting for innovative iTV applications that generate new revenue streams to support their digital cable investments. With NDS's entry into this market, the iTV business model becomes both practical and profitable."

NDS is offering the EZPixTV application to broadcasters as part of a broad-based interactive television photo service developed in conjunction with PictureVision Inc., a subsidiary of Eastman Kodak Company. This service offers MSOs a joint solution that enables viewers to view, share, and order digital photo reprints directly from their televisions.

Business Alliances Include:

- New Middleware Alliances: NDS has entered into a content

partnership agreement with WorldGate to integrate EZPixTV with the

WorldGate Interactive Service, which operates on CableWare(TM),

WorldGate's open-standards middleware platform. The two companies

will co-market their joint solution to MSOs.

The WorldGate partnership builds upon NDS's ongoing initiative to

integrate and co-market the application with various middleware

providers. In Fall 2000, NDS integrated the application with

Liberate's TV Platform(TM) software, jointly offering MSOs a

complete solution that can be seamlessly integrated into their

existing infrastructures.

- Photo-finishing, Fulfillment & Software Alliances: NDS has entered

into several partnerships with various digital photo-finishing and

fulfillment companies including AmazingMail, MGI (TSE: MGI),

PictureIQ and WolfCamera.com. These alliances enable NDS to offer

viewers exciting features, including being able to email picture

postcards and other specialty cards through AmazingMail and have

photos printed onto a variety of paraphernalia such as frames,

mugs and T-shirts through WolfCamera.com. In addition, viewers

will be able to edit their own photos using PictureIQ's

PhotoTools(TM).

- Next-Generation Technology Alliances: NDS has partnered with

SoftConnex and Rachis to develop various types of digital upload

capabilities for advanced digital set-top boxes.

About NDS

NDS Group plc is a leading supplier of open conditional access software and interactive systems for the secure delivery of entertainment and information to television set-top boxes, and personal computers. The company also develops secure datacasting solutions for the distribution of data and multimedia. See www.nds.com for more information.

Cautionary Statement Concerning Forward-Looking Statements

The statements contained in this release which are not historical facts may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to the plans, projections or future performance of NDS, which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, possible regulatory changes, technological developments, the impact of competitive pricing and the ability of NDS and its commercial partners to develop systems and solutions which meet the needs of the broadcasting industry in a timely and cost-efficient manner, as well as certain other risks and uncertainties which are detailed in NDS' filings with the SEC. Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.

COPYRIGHT 2001 Business Wire
COPYRIGHT 2001 Gale Group
 

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