SKECHERS USA Footwear Opens New Retail Outlet Store in Dallas Suburb; Grapevine Store Opening Continues Expansion Into Texas Market

Business Wire, June 14, 2001

Business Editors

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--June 14, 2001

SKECHERS USA, Inc. (NYSE:SKX), a global leader in lifestyle footwear, today announced that the Company opened a new retail location Friday, June 8, 2001 at the Grapevine Mills Mall in Grapevine, Texas.

The new factory outlet store joins three existing stores in Texas: a factory outlet store in the Houston suburb of Katy, and two warehouse outlet stores in Houston and the San Antonio suburb of Leon Valley.

Ideally located in the largest value retail and entertainment mall in the Southwest, the new SKECHERS factory outlet store at Grapevine Mills Mall is part of an aggressive expansion designed to expose Texas consumers to the SKECHERS brand. The Company also plans to open factory and warehouse outlets in San Antonio, San Marcos and Plano in the second and third quarters of 2001.

"We see the Texas market as untapped potential, particularly given Dallas' significance as a fashion hub in the United States," said Michael Greenberg, president of SKECHERS USA. "We're confident that our fashion-forward footwear can easily attract the region's trend-setting consumers. And Grapevine Mills Mall's enormous scope and high-traffic location makes it the ideal venue for SKECHERS to further build the brand."

In line with SKECHERS' high-tech look, the Grapevine outlet's nearly 4,000-square-foot store will be designed with SKECHERS lifestyle images and large interactive video monitors. The extensive selection of SKECHERS product for men, women and children will include the SKECHERS Sport, SKECHERS USA and SKECHERS Collection lines.

The SKECHERS Grapevine Mills Mall is at 2000 Grapevine Mills Parkway. It will be open seven days a week except major holidays. For shopping hours and information, please call (972) 539-3117.

SKECHERS owns and operates more than 55 retail stores domestically including Santa Monica's Third Street Promenade, Melrose Avenue and Universal CityWalk in Southern California, and 34th Street and SoHo in New York. The Company opened its first two international stores in March on Oxford Street in London, England, and in Dusseldorf, Germany. SKECHERS continues to use its retail locations as an important brand-building tool as well as a valuable channel to convey its lifestyle image and offer a complete selection of its footwear to every trend-savvy man, woman and child.

SKECHERS, based in Manhattan Beach, California, designs, develops and markets branded footwear for men, women and children. The Company offers a balanced assortment of basic and fashionable merchandise, which is sold to department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS retail stores, mail order and e-commerce. The Company sells its products in more than 100 countries and territories throughout the world. For further information on SKECHERS, please visit the Company's web site at www.skechers.com or call the Company's information line at 877-INFO-SKX.

This announcement may contain forward looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which can be identified by the use of forward-looking terminology such as "may," "will," "believe," or other comparable terminology. These forward looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected in forward looking statements and reported results shall not be considered an indication of the Company's future performance. Factors that might cause or contribute to such differences include, among others, a decrease in sales during the back-to-school or holiday selling season, change in consumer demands and fashion trends, potential disruptions in manufacturing related to overseas sourcing, and the inability to sustain prior growth.