Business Services Industry
Ketchum Awarded 10 Silver Anvils for Excellence in Public Relations; Agency Continues its Role as Leader in the Industry
Business Wire, June 15, 2001
Business Editors
NEW YORK--(BUSINESS WIRE)--June 15, 2001
Ketchum was awarded 10 Silver Anvils at the Public Relations Society of America's (PRSA) annual awards ceremony held June 14 to honor outstanding work done in the public relations profession in 2000.
In total, Ketchum has won 73 Silver Anvils to date and currently holds the record for the most won by any agency since the initiation of the awards 52 years ago.
Ketchum also received 2 Awards of Excellence, which are presented to finalists whose entries are of Silver Anvil quality but were not awarded a Silver Anvil, as well as 1 Bronze Anvil.
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"We are honored to receive these awards," said Raymond Kotcher, senior partner/chief executive officer of Ketchum. "One of the things that makes Ketchum special is our culture - a culture built on teamwork, reciprocity and trust. Frankly, the partnerships we build with our clients are only possible because of our culture. And, it is due to the relationships we have with our clients that we are able to build the type of award winning programs for which we were recognized by the PRSA."
Ketchum received Silver Anvils for programs for 3M, CDI Corp., Frito Lay, Heinz North America/Star Kist Seafood, Levi Strauss & Co., Novartis Ophthalmics, Procter & Gamble - Tampax, Rutgers University, SmithKline Beecham (now GlaxoSmithKline), Tropicana Products, and Wendy's Old Fashioned Hamburger Restaurants. The work for these award-winning programs was conducted by teams across the Ketchum network including Atlanta, Chicago, New York, Pittsburgh and Washington.
Ketchum 2001 Silver Anvils
"3M Annual Benefits Enrollment 2001"
3M
Ketchum Sheppard Chicago
"CDI 21st Century Thinking"
CDI Corp
Ketchum Pittsburgh
"Visudyne Grassroots Outreach"
CIBA Vision
Ketchum Atlanta
"Cracker Jack `Vendor of the Year'"
Frito Lay
Ketchum New York
"Charlie's Latest Catch: The Launch of Starkist Tuna in a Pouch"
Heinz North America/StarKist Seafood
Ketchum Pittsburgh
"Levi's Tunes Into Teens - Music & Gun Violence"
Levi Strauss & Co.
Ketchum New York
"2000 Tampax Total You Tour-Cultivating a Relationship"
Procter & Gamble-Tampax
Ketchum Atlanta, Ketchum Productions, eKetchum
"Rutgers University Pay-for-Performance Employee
Communications Program"
Rutgers University
Ketchum Pittsburgh
"Coughs, Colds and PPA"
SmithKlein Beecham (now GlaxoSmithKline)
Ketchum Pittsburgh, Ketchum New York, Ketchum Washington
"Tropicana Takes Nutrition to Heart"
Tropicana Products, Inc.
Ketchum New York with
Ketchum Atlanta handling African-American Outreach
Awards of Excellence:
"Move Over Mickey: StarKist Celebrates
Lunch with Charlie in Orlando and Jacksonville"
Heinz North America/StarKist Seafood
Ketchum Pittsburgh
"Crisis Response: Tragedy in Queens"
Wendy's Old Fashioned Hamburger Restaurants
Ketchum Chicago, Ketchum New York
Bronze Anvil:
"Charlie's Latest Catch: The Launch of Starkist Tuna in a Pouch"
Heinz North America/StarKist Seafood
Ketchum Pittsburgh
PRSA annually awards the Silver Anvil to public relations professionals who demonstrate creativity, skillfulness and resourcefulness, and whose winning programs meet the highest standards of four phases of a public relations program: research, planning, execution and evaluation. A panel of judges that includes public relations professionals chooses the award-winning programs.
Headquartered in New York, Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC; www.omnicomgroup.com) is the tenth-largest public relations firm in the world with offices and affiliates in key capitals around the globe. Additional information on Ketchum, as well as previous press releases can be found at www.ketchum.com.
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