TPM Inc. to Market the Third Annual Ritmo Latino Music Awards, ``El Premio de la Gente''

Business Wire, June 18, 2001

Business Editors & Entertainment Writers

LOS ANGELES--(BUSINESS WIRE)--June 18, 2001

UNO Productions, a leader in music marketing, promotions and event production for the Latin community, announced that marketing and sponsorship rights to the Third Annual Ritmo Latino Music Awards ("El Premio de la Gente") will be handled by TPM Inc.

The Los Angeles-based marketing and promotions company has developed integrated sponsorship packages that include national and local radio, TV, print, retail point of sale (POS) and event presence for corporate partners.

The Ritmo Latino Music Awards, "El Premio de la Gente," is touted as the only Hispanic people's choice awards featuring the hottest Latin music stars as voted by their fans from all over the United States. Past winners include Ricky Martin, Jennifer Lopez, Enrique Iglesias, Shakira and Son by Four, among others.

"We are thrilled to enter into a working relationship with TPM," said Luis Medina, founder of UNO Productions and producer of The Ritmo Latino Music Awards, "El Premio de la Gente." "We believe that TPM's strong relationships with potential partners and their expertise in marketing and special events will help UNO Productions continue to expand the brand awareness for 'El Premio de la Gente' across consumer and corporate lines."

"Our goal is to further develop 'El Premio de la Gente' as the premier people's choice awards in the Latin music category," explained Roberto Nieto, president and co-founder of TPM Inc. "We have aggressively courted major corporations that would benefit from reaching the powerful Latin audience through this vibrant, sexy and energetic show. Hispanic consumers are young, active, and have over $450 billion in buying power. It's a market that is too powerful to ignore."

The Ritmo Latino Music Awards, "El Premio de la Gente" will tape in Los Angeles in October 2001.

About UNO Productions

For 15 years, UNO Productions has established a solid reputation in the entertainment industry for creative marketing, world-class productions and innovative promotions. Under the leadership of its founder, Luis Medina, UNO has become a highly respected and valuable partner for those seeking to understand and reach out to the exploding multi-billion dollar Latin consumer market. For more information regarding events, call 818/763-1501.

About TPM Inc.

TPM Inc. is a strategic branding, marketing and promotions agency headquartered in Los Angeles, with offices in New York. Their primary business is integrated marketing, from creation to implementation; specifically the integration of media with promotions, special events, strategic partnerships and sponsorships sales.

TPM Inc. creates strategic marketing platforms to leverage added-value for such clients as Avery Dennison, ABC Daytime, Gloss.com (Estee Lauder), Activision and MasterCard. Currently, TPM Inc. is working with the Latin GRAMMYs(C) "Latin Style," Power Channel, Salex Corp. and the Ritmo Latino Music Awards, "El Premio de la Gente" in the Hispanic market.

For more information, call 310/276-8944 or log on to www.tpmgroup.com.