Yahoo! Broadcast Services Launches Marketing Webcast Package; Webcast Package Aimed At Enterprise Marketers Will Debut At Streaming Media West and Through an Online Seminar

Business Wire, June 18, 2001

Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 18, 2001

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, today announced the introduction of Marketing Webcast Solutions from its business communications division, Yahoo! Broadcast Services. The new marketing Webcast packages are tailored to provide internal and external communications solutions for corporate marketing departments.

Yahoo! Broadcast Services developed these packages to assist in generating leads, building brand strength, reducing marketing communications costs, and increasing the speed to market for products and services. The packages combine interactive applications, consulting and production services, and promotion or distribution options, for marketers to deliver targeted information by leveraging Yahoo!'s global network of 192 million monthly consumers.

A March 2001 Jupiter Media Metrix report, Streaming Media Adoption in the Enterprise, indicates marketing related webcasting will grow to more than $1 billion by 2003.

"Our marketing solution packages help marketing departments deliver compelling campaigns to targeted audiences while saving corporate communications dollars," said Jim Lewandowski, vice president of Yahoo! Business and Enterprise Services. "These innovative marketing packages will also leverage the breadth and depth of Yahoo!'s 192 million monthly users to increase the reach and impact our customers' marketing campaigns will have. Our latest products further our commitment to help organizations more effectively and efficiently engage, communicate and transact with target audiences."

The initial offering will focus on key areas where Yahoo! Broadcast Services has determined corporate marketing customers are finding tangible value from Internet broadcasting services.

Marketing Webcast Packages:

      --  Marketing Seminar Center -- designed to communicate detailed
        products and services information to a large and
        geographically dispersed group of prospects and customers,
        this product can help marketers shorten the selling cycle,
        lower customer acquisition costs and expand reach.

      --  Product Demonstration Center -- this interactive multimedia
        marketing center enables customers and partners to view
        products and conduct transactions through a single online
        interface, thereby increasing the speed and amount of online
        sales, demonstrating a product visually (the preferred
        consumer format) and building customer loyalty through
        informational programs.

      --  Brand Equity Center -- helps build and position the online
        brand strategy for marketers. Brand recognition, customer
        loyalty, service and interaction are strengthened through this
        rich media product.

      --  Product Launch Center -- delivers consistent and compelling
        new product or service messaging to all audiences; customers
        and prospects, employees, Wall Street, sales forces, and
        channel partners.

      --  Sales Support Center -- serves as a single resource point for
        all sales and marketing assets -- such as presentations, video
        clips, documents, and internal corporate messages from senior
        level executives -- to facilitate the distribution of sales
        collateral and share best practices information.

Ralston Purina is an early adopter of one of Yahoo!'s marketing services products. Launched May 14, 2001, Purina TV (www.purina.com/dogs) serves as a single source multi-media site that provides pet care information in streamed video, audio and text formats.

"Purina TV provides us with a means to reach our customers with timely information on pet care, pet nutrition, and Purina products that meets pet owners' needs," said Michael D. Moore, director of Global Interactive, Purina Interactive Group.

Webcast Seminar to promote the Marketing Webcast Package

Yahoo! Broadcast Services is supporting the launch of Marketing Webcast Solutions through an online seminar that will feature industry analysts and Internet broadcasting experts who will discuss the value and need for Webcasting services in marketing campaigns. The seminar will be available for viewing on June 26 at 9 a.m. Pacific Daylight Time (PDT) at -- http://business.broadcast.com/marketingseminar.> About Yahoo! Broadcast Services

Yahoo! Broadcast Services is an industry leader in helping organizations more effectively and efficiently engage, communicate and transact with audiences via audio and video Internet broadcasting. Customers include Fortune 500 corporations, sports leagues, media and entertainment companies, television and radio stations, advertisers and merchants. Yahoo! Broadcast Services conducts thousands of corporate events each year to assist business communications through internal/external product launches, company meetings, on-line training/distance learning and on-line marketing programs. During March 2001 alone, Yahoo! Broadcast Services streamed more than 17 million hours of corporate and consumer programming.