Boston Media Selects Akamai To Enhance Ad Serving Performance; Ads and Content to be Distributed Over Akamai's Global Network, Enabling Faster and More Efficient Delivery

Business Wire, June 19, 2001

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--June 19, 2001

Boston Media Corporation, an innovative online marketing and technology company, today announced its relationship with Akamai Technologies, Inc. (NASDAQ: AKAM) to enhance the delivery of ads and content to their global audience. By utilizing Akamai's worldwide network of over 9,700 servers, Boston Media will optimize the delivery of ads served each month.

"Our relationship with Akamai reinforces our commitment to our customers and overall level of service," said Michael Lennon, Chief Executive Officer of Boston Media. "Boston Media serves 300 million ads per month, and by having a relationship with Akamai it enables us to continue to give advertisers and publishers the best possible service by assuring our ads and content will be delivered fast and efficiently."

"Delivering mission-critical content and enabling businesses to concentrate on their core competencies is what Akamai is all about," said Mike Campbell, vice president of sales, Akamai. "We're pleased to help Boston Media provide a quality online experience for its customers through reliable, high-performance content delivery and the worldwide reach of Akamai's network."

Boston Media will largely utilize Akamai's content delivery service for distribution of advertisements and sponsorship content for its Shoxygen Sports Marketing division. Shoxygen Sports Marketing, a premier online sports marketing firm, operates the largest online advertising network exclusive to sports.

Akamai's Internet content delivery services allow businesses to minimize Web infrastructure costs and complexities while reaping the benefits of rapid, reliable whole site delivery, high-quality streaming media delivery, personalized and dynamic Web page assembly, advanced global traffic management, and other value-added services. Akamai's core technology analyzes real-time Internet conditions to deliver all forms of content from an optimally located Akamai server, reaching end users with measurably greater speed, reliability, and performance.

Boston Media Corporation is neither a conventional agency nor a service company offering a single solution. It is, instead, a new breed of company shaping the landscape of interactive advertising, publishing and e-commerce by delivering powerful advertising and technology solutions to online advertisers, publishers and merchants.

About Boston Media

Boston Media Corporation (www.bostonmedia.com) is an international provider of innovative online advertising and media solutions for companies focused on the digital economy. Boston Media represents advertisers and publishers who want to build their e-business presence in the online space by offering an integrated approach to online advertising, site traffic driving and customer acquisition. Boston Media Corporation is a Boston based firm incorporated in 1998 and continuing to grow rapidly. For more information visit www.bostonmedia.com.

About Akamai

Akamai is the leading provider of distributed application and content delivery services. These services enable companies to reduce the complexity and cost of deploying and operating a uniform Web infrastructure while ensuring unmatched performance, reliability, scalability and manageability. Akamai's services give businesses a distinct competitive advantage and provide an unparalleled Internet experience for their customers. Akamai's intelligent edge platform for content, streaming media, and application delivery comprises more than 9,700 servers within 650 networks in 56 countries.

With headquarters in Cambridge, Massachusetts, Akamai provides services to more than 1,400 companies worldwide. For information on Delivering a Better Internet(SM), visit www.akamai.com.