Business Services Industry
Fantasy Sports, Inc. Launches Online Retail Store; Retail Initiative to Offer Full Line of NASCAR Related Products to Company's Customer Base
Business Wire, June 19, 2001
Business & Sports Editors
YORK, Pa.--(BUSINESS WIRE)--June 19, 2001
Fantasy Sports, Inc., a leading subscription based fantasy sports company, a wholly owned subsidiary of Silverstar Holdings, Ltd. (Nasdaq:SSTR), today announced the official launch of its new retail initiative. The company has opened an outlet store in York, Pennsylvania and has launched an online store that can be accessed from its homepage, http://www.fantasycup.com.
Both the online and outlet stores will initially offer over 400 different NASCAR products such as die-cast cars, clothing, games, and other related goods.
"We are pleased to have simultaneously launched our retail initiative both in the e-commerce and bricks and mortar environment. We believe that we will offer a value added service to our over 30,000 subscribers and the general retail public. The stores offer great products at excellent values and we are confident that they will meet with an extremely positive consumer response," said Greg Liegey, CEO of Fantasy Sports.
"This is a further step in our evolution to provide excellent value to our customers in all of our efforts. We anticipate that our retail offerings will expand into other sports related products as well as services such as travel, event tickets, etc. This is an excellent additional revenue stream for Fantasy Sports and with our low cost structure, should benefit our bottom line immediately," continued Mr. Liegey.
About Fantasy Sports
Fantasy Sports, Inc., founded in 1993, is one of the oldest and largest providers of predominantly fee-based fantasy sports games, accessible through their website at http://www.fantasycup.com. The company runs highly successful first half of the season, second half of the season and individual NASCAR race challenges, as well as a College Football full season challenge and a College Basketball Tournament challenge. Fantasy Sports' subscription based games also provide easy access for free play through the US mail.
About Silverstar Holdings, Ltd.
Silverstar Holdings Ltd. (Nasdaq:SSTR) is a publicly traded company, focusing on investing in businesses that stand to benefit from the economies of scale generated by Internet and other technology related platforms. It currently owns Fantasy Sports, Inc., a dominant provider of fee based NASCAR related and other fantasy sports games; as well as a 33% fully diluted stake in Magnolia Broadband, Inc., a company developing broadband wireless applications.
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