Polaroid and iPrint Technologies Launch Online Photo Gift Shop for Polaroid i-zone Users

Business Wire, June 21, 2001

Business Editors/High-Tech Writers

MENLO PARK, Calif.--(BUSINESS WIRE)--June 21, 2001

Teenagers Can Design and Order Variety of Printed

Items Using Photos, Customizing Options

iPrint Technologies, inc. (Nasdaq:IPRT), the leading online printing technology and infrastructure provider, and Polaroid Corporation (NYSE: PRD) today announced an agreement in which iPrint will provide a photo gift fulfillment service for visitors to the Polaroid i-Zone Web site, i-zone.com. The site is an online photo community for teens that integrates pictures into favorite activities such as e-mail and chat.

iPrint will create, host and maintain a private label Photo Gift Shop on i-zone.com, allowing visitors to easily integrate their i-Zone photos onto a variety of printed products such as t-shirts, mouse pads, mugs and Post-It(R) Note Cubes. Teens can further customize items with text, graphics and ink colors, then place their orders in a few easy steps. Using proprietary technology and an extensive network of backend fulfillment partners, iPrint will process and produce each photo gift, and provide all customer service and billing services.

"Our relationship with iPrint will significantly expand our product offerings on i-zone.com while giving teens new ways to have fun with their photos on the site," said Jim Schmidt, Director of New Business Development, Polaroid Corporation. "Printed photo gifts will make a strong addition to the apparel and photo accessories we already showcase on i-zone.com."

Using proprietary technology from Polaroid, i-zone.com invites visitors into the world of "photoplay," a concept that focuses more on the social interaction of the picture-sharing process than the picture itself. The site is designed to capture the attention and imagination of teens, providing a universal meeting place where they can share new and creative uses for their Polaroid i-Zone photos. The Web site currently has an average session time of more than 30 minutes.

"Our agreement with Polaroid extends our private labeled services in the photo industry," said Nickoletta Swank, Senior Vice President of Strategic Relationships for iPrint. "We're also excited to offer our photo gift fulfillment services specifically to teenagers -- a large and increasingly lucrative market segment on the Internet."

The i-Zone Photo Gift Shop, which will initially offer 15 gift products, is expected to launch in June, 2001. Gift offerings and features are expected to expand in the months following the site launch.

In addition to creating and hosting private-label Web sites for companies, iPrint also integrates its technology into corporate enterprise e-procurement systems, facilitating the online procurement of custom-printed stationery items, brochures, promotional and apparel items, and direct mail and fulfillment services. Printing and fulfillment are completed through iPrint's extensive network of commercial printing partners or via existing vendor relationships.

About iPrint Technologies, inc.

Founded in 1996, iPrint Technologies, inc. (NASDAQ: IPRT) is the leading online printing technology and infrastructure provider. iPrint creates technology that improves the print-buying process, serving such companies as Intel, 3M, Microsoft, OfficeMax, Oracle, and PeopleSoft. iPrint's technology integrates into e-procurement platforms, streamlining the cost of ordering professional printing and improving the overall ROI of e-procurement efforts. iPrint's technology also powers the award-winning e-commerce site, iPrint.com, which offers SOHO customers convenience and significant cost savings on professionally printed products. iPrint has been distinguished with the Inc./Cisco Technology Award, an "Innovation in Print" award by CAP Ventures, and named the No. 15 top eBusiness by InformationWeek. iPrint Technologies can be reached at http://www.iPrint.com.

(Sources: PC Data Online, Top Monthly E-Tailers Reports and Top Monthly Sites Reports; CAP Ventures, Research; BizRate.com, Customer Certified Ratings; Keynote.com, 2000.)

About Polaroid

Polaroid Corporation, with annual sales of approximately $2 billion, is the worldwide leader in instant imaging. Polaroid supplies instant photographic cameras and films; digital imaging hardware, software and media; secure identification systems; and sunglasses to markets worldwide.

This press release contains "forward looking statements" (as that phrase is used in Section 21E of the Securities Exchange Act of 1934) related to iPrint's plans and expectations about its business relationship with Polaroid Corporation. Words and phrases such as "will provide," "will create," "will process," "is scheduled," "are expected," and estimates of the significance of the relationship and the capabilities of, and customer's experience, with the service constitute forward-looking statements. Actual results could differ materially from those stated or implied in our forward-looking statements due to risks and uncertainties associated with our business, including without limitation, contractual conditions and other contingencies which govern the business relationship and any discontinuance or modification of the business relationship. The service discussed in this press release may not function as expected or not receive anticipated customer acceptance due to any number of reasons. In addition, iPrint's forward-looking statements should be considered in the context of other risk factors discussed in our SEC filings, including our most recent Forms 10-Q and 10-K, available for viewing on our Web site. (To access this information, please click on "Investor Relations," "SEC Filings.")