ERUCES Selects Edelman Public Relations Worldwide To Drive Communications Efforts with Key Industry Influencers

Business Wire, June 22, 2001

Business Editors/High-Tech Writers

KANSAS CITY, Kan. and CHICAGO--(BUSINESS WIRE)--June 22, 2001

ERUCES, Inc., developers of the Tricryption(R) data security process that completely prohibits unauthorized users from reading or tampering with protected data, has chosen Edelman Public Relations Worldwide as its public relations agency of record.

Edelman has been hired to help ERUCES achieve marketing and business objectives.

"We look forward to a long and productive partnership, in which Edelman, on behalf of ERUCES, establishes relationships with key new economy, technology and vertical industry influencers," said Stephen Monaco, Chief Marketing Officer at ERUCES. "Edelman brings a unique expertise in technology and business-to-business communications that will drive our company's continued focus in the data security software and encryption markets."

Edelman's experience with industry-leading clients in the business-to-business enterprise software space make the agency an excellent fit with ERUCES' mission of being a leading provider of encryption and security solutions.

"Currently in the news, we have seen data security breaches as well as new legislation focusing on prevention measures become much more prevalent. Both have highlighted the importance of data security and encryption technologies," said Mark Shadle, executive vice-president and general manager of the Edelman Technology and Business Marketing practice in Chicago. "Edelman's Global Technology Practice has a strong history of positively shaping the perception of emerging technology companies and our efforts will help ERUCES become a key player in this awareness-heightened data security industry."

In the initial stages of the program, professionals from the Chicago office of Edelman's Global Technology Practice will spearhead ERUCES' positioning and key messaging as well as media and industry analyst outreach campaigns.

This win for Edelman follows on the heels of several other business-to-business technology wins during 2001, including new relationships with Alterian, Novarra, Cabot Microelectronics and United Asset Coverage (UAC) Inc.

About ERUCES

ERUCES is a security software company that allows leaders of their industry to implement the highest level of data security possible. With the ERUCES Tricryption(R) Engine, confidential information in databases is completely protected, leaving hackers and malicious unauthorized users inside the organization with unreadable text. The ERUCES solution ensures that data is 'as is' since the day it was last saved. ERUCES is based in Kansas City and is privately held. For further information visit www.eruces.com.

About Edelman Public Relations Worldwide

A leader in public relations since 1952, Edelman PR Worldwide is a global communications firm with capabilities in all facets of public relations. With 40 offices in North America, Europe, Latin America and Asia-Pacific, a staff of 2000, and annual revenues of $238 million, Edelman is the largest independent public relations agency in the world and the sixth largest overall. Key clients include Microsoft, Ericsson, Apple, Roche, Pharmacia, Pfizer, AHP, Fuji PhotoFilm, Kraft, Tricon, UPS and Home Depot.