Imation Taps FFWD to Launch New Customer Reward Program; Imation Relies on EPIC to Boost Customer Interaction and Build Brand Loyalty

Business Wire, June 25, 2001

Business/Technology Editors

PITTSBURGH--(BUSINESS WIRE)--June 25, 2001

FFWD(TM), Inc. (pronounced "fast forward"), a global provider of marketing and commerce solutions, today announced that Imation Corp. (NYSE:IMN), a worldwide leader in data storage and information management, is using its Easy Platform for Interactive Commerce (EPIC(TM)) to launch a new marketing program to increase consumer interactions and create revenue opportunities while decreasing marketing expenditures.

Imation's Rewards@Imation Program (RIP(TM)) is a multi-channel "bricks-to-clicks" solution designed to drive customers online by encouraging them to purchase eligible Imation products that will include the RIP offer. The offer includes value-add software and enrollment into the RIP program. Once online, customers will enter authentic codes to start accruing reward points that can be redeemed for merchandise such as CDs, DVDs, digital cameras, software and more - all via FFWD's EPIC engine. The RIP program, available at http://rip.imation.com, is an effective and cost-efficient way to increase customer dialog, encourage repeat purchases and gather customer intelligence.

"The Rewards@Imation program is another example of Imation's continued commitment to interact with our customers and proactively understand the changing demands of the consumer electronic marketplace, " said Daneen Kiger, marketing development manager for Imation's Personal Storage Solutions business. "With the program, Imation will successfully build a unified customer database that will allow us to expand sales and marketing opportunities by touching customers throughout their lifecycle."

The Imation RIP program features a variety of FFWD's easy-to-use marketing and commerce applications powered by EPIC, including:

--SELECT - targeted customer promotions that let Imation customers obtain digital software, music, books and video content at great discounts.

--REWARD - enables Imation customers to join the RIP membership program and earn reward points for purchases made both online and offline.

--AWARD - an online sweepstakes program that encourages customer participation.

--SHOP - a sophisticated electronic storefront that offers computer-related merchandise.

--SURVEY and CONTACT -- an online survey program that sends information through FFWD's email engine and provides same-day responses - quickly alerting customers to new promotions or obtaining feedback.

FFWD also provides Web site development, data center support and hosting, merchandising and marketing expertise, call center support, redemption of the reward merchandise and fulfillment of the products in the online store.

"Major brand leaders like Imation are finding that EPIC is a natural extension of their existing marketing efforts with comprehensive and measurable ROI," said Sergio Radovcic, chief executive officer of FFWD. "EPIC allows them to create and execute brand-critical campaigns that grow customer loyalty, expand revenue opportunities, and build an integrated database of customer intelligence, in the fastest time possible with predictable costs. We often hear from customers that they wish they had begun using EPIC sooner."

About Imation Corp.

A global technology company, Imation Corp. supplies a variety of products and services worldwide, specializing in data storage and information management, color management and imaging solutions. In 2000, the Company reported revenues of $1.2 billion from continuing operations. As of March 31, 2001, the Company employed approximately 4,200 people worldwide. Additional information about Imation is available on the Company's website at http://www.imation.com, or by calling Imation toll-free at 1-888-466-3456. To receive recent earnings news releases, corporate information and related shareholder services, call Imation's toll-free shareholder information line at 1-888-IMN-NYSE (1-888-466-6973).

About FFWD

FFWD helps companies grow revenue and brand loyalty through online initiatives via its Easy Platform for Interactive Commerce (EPIC). EPIC is a reliable, rentable system that makes innovative commerce and marketing programs easy to create, manage, and fund. Combining a broad selection of marketing and commerce applications with intuitive, plug-and-play program design, instant deployment, 24x7 hosting, reporting and flawless back-end execution, FFWD helps companies rapidly launch revenue-building acquisition and loyalty programs and develop valuable customer intelligence.

FFWD's unique blend of open technology, global merchandising infrastructure, and an affordable model empowers corporations, agencies, and value-added partners to take full advantage of online opportunities now, while avoiding the overhead and complexity of managing in-house infrastructure. Some companies using FFWD's technology and services to build brand loyalty today include U.S. Robotics, T. G. I. Friday's, and the Pittsburgh Penguins. More information about FFWD, Inc. is available now at www.ffwd.com.

FFWD and EPIC are trademarks or registered trademarks of FFWD, Inc. Imation is a trademark of Imation Corp. All other trademarks are the property of their respective owners.