Cooper Iverson Marketing Adds New Clients to Agency Roster; San Diego High-Tech PR Agency Services Foresight Corp. and SwapDrive Inc

Business Wire, June 5, 2001

Business Editors and High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--June 5, 2001

Cooper Iverson Marketing (CIM), a San Diego-based high technology public relations firm, Tuesday announced that it recently secured two new clients.

Foresight Corp., a provider of Trading Relationship Management (TRM) solutions for accelerating complete business-to-business (B2B) enablement and automation, and SwapDrive Inc., a provider of online storage and file management software and services, represent the newest additions to agency's client roster. CIM will service both accounts to increase visibility and competitive distinction through aggressive public relations campaigns targeting each company's target markets.

"Cooper Iverson Marketing came highly recommended by Foresight investor Core Capital, based on the agency's success in working with other portfolio companies in the B2B market sector," said Dave Owens, VP of Marketing, Foresight Corp. "During our agency search process, CIM demonstrated deep knowledge of and expertise in the positioning and promotion of enabling technologies across the B2B marketplace. This experience, coupled with the agency's strong analyst and media relations, has fueled our high degree of confidence in CIM and its ability to best serve our company."

Foresight Corp., based in Ohio, provides Trading Relationship Management (TRM) solutions to Global 1000 companies and trading community sponsors for complete B2B enablement and automation. With over 10 years of experience in the development of software technology for enterprise-level data interchange, Foresight has built the Foresight Trade Accelerator(TM) service, which automates the process of recruiting and engaging new trading community members, certifying data standards compliance, and facilitating Web-based B2B e-commerce between disparate technologies. Based on industry-proven solutions in data translation, mapping, routing and transport, productivity and data compliance testing tools, the Foresight Trade Accelerator enables trading communities to quickly reach a critical mass of participants, while reducing the time and cost associated with TRM.

Based in Washington D.C., SwapDrive is a Web Storage Solutions Provider (WSSP) that offers business users enhanced Internet-based file management solutions, enabling them to access their files anytime, from anywhere, using a standard Web browser. Since the company's inception in 1999, SwapDrive continues to provide its customers with a cost-effective alternative or complement to establishing, maintaining and supporting in-house storage systems by enabling file access and sharing from any Web-enabled computer, without any client software.

"With our proven track record in the B2B marketplace, CIM is well-equipped to deliver the most effective marketing and PR campaigns to both Foresight and SwapDrive," said Lorraine Iverson, CEO, Cooper Iverson Marketing. "We are confident that our expertise in these fields, despite the condition of the current technology market, will heighten industry awareness of our clients."

About Cooper Iverson Marketing

Cooper Iverson Marketing was founded in 1990 to assist technology companies in attaining visibility in the burgeoning business marketplace. Since then, CIM's flexible programs have leveraged a mix of media channels to effectively communicate clients' messages to targeted audiences in the most timely manner. CIM has served and continues to serve clients from all parts of the country in virtually all industries of high-tech. The company's areas of expertise include, but are not limited to: business-to-business e-commerce, Internet products and services, computer hardware, enterprise software, industrial computing, telecommunications, wireless networking and embedded systems.

For more information, contact Cooper Iverson Marketing, 3900 Fifth Ave., Suite 280, San Diego, Calif., 92103. Phone: 619/220-8555; Fax: 619/220-8977; E-mail: info@coopiver.com, Web site: http://www.coopiver.com.