What Do Business.com & GlaxoSmithKline Consumer Healthcare Have in Common? They've Joined Hundreds of Businesses Cost-Effectively Driving Revenue With Be Free

Business Wire, June 5, 2001

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--June 5, 2001

Seagate RSS, Business.com, SmartBargains.com, Ulta.com & Others Launch

ROI-Driven Partner Marketing Initiatives Powered by Be Free's Online

Marketing Platform

Be Free, Inc. (Nasdaq: BFRE), the leading provider of a marketing platform that helps a business attract, convert and retain customers easily and cost-effectively, announces several new customer relationships. Businesses continue to adopt partner marketing strategies and continue to choose Be Free's BFAST(SM) partner marketing service to power these marketing programs. Business.com, Nicorette(R) and NicoDerm(R) CQ(R) are just a few of the industry-leading brands recently choosing Be Free to manage and track online marketing partnerships - ranging from strategic partnerships and affiliates to hybrid marketing and sponsorship deals.

"More and more companies are realizing the importance of partner marketing and performance-based marketing deals," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "Partner marketing is an integral part of any online marketing program, and it is crucial to have a trusted third-party provider to build, track and manage this strategic channel. This is why leading companies like Business.com and GlaxoSmithKline Consumer Healthcare continue to turn to Be Free and its proven BFAST service to power these cost-effective marketing programs."

"We have just launched a partner marketing program using Be Free's BFAST partner marketing service," said Jeffrey Godish, director of eMarketing at GlaxoSmithKline Consumer Heathcare. "We are just getting started, but we have high expectations for success and plan to cost-effectively generate significant high-quality traffic to our Nicorette and NicoDermCQ web sites through the program."

Be Free's Newest BFAST Partner Marketing Customers Include:

Those interested in joining any of the partner marketing programs listed below should visit http://fastapp.befree.com.

Business.com: Business.com is the most comprehensive online source for business information. The search engine and Directory enable users to find the relevant information they need, quickly and efficiently from a single source. Business.com creates opportunities for advertisers to reach high-quality, at-work business users and provides them with a superior marketing and lead generation platform to target and sell their products and services. Companies participating in the affiliate program post a Business.com search box or related business links on their site, giving their users easy access to relevant business information and resources. Affiliates will be paid 5 cents each time a user performs a search or clicks on a related link to Business.com.

JPR Capital: JPR Capital is a leading online broker for day traders, offering sophisticated execution and market-watching systems. JPR Capital customers trade at one of its offices or through the Internet. JPR Capital offers some of the highest rewards in the industry to its affiliates for click-throughs, new applications and funded accounts. www.jprcapital.com

Nicorette/NicoDerm CQ: GlaxoSmithKline Consumer Healthcare U.S., the North American over-the-counter products division of London based GlaxoSmithKline, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. Since their introduction in 1996, Nicorette, nicotine gum and NicoDerm CQ, nicotine patch, have helped hundreds of thousands of smokers quit by helping to calm the cravings that make quitting so difficult. Affiliate partners in this program earn up to $0.10 for each visitor that registers for a free $3 coupon on the Nicorette web site or the NicoDerm CQ web site.

PlanetServices: PlanetServices.com is the first Internet-based services superstore offering unbiased, free and informative comparison shopping for diverse services including: electricity, natural gas, long distance, local phone and other home and small business repair and improvement services. For every successful enrollment and transaction affiliate partners generate through the affiliate program, they'll earn a $2.00 referral fee.

Seagate Removable Storage Solutions: Seagate Removable Storage Solutions (RSS) is the world's second largest company in shipments of tape drives. Seagate RSS manufacturers an extensive range of products designed to meet the backup needs of virtually every platform from notebooks and PCs to enterprise servers. Buytape.Seagate.com, Seagate's online store, is a convenient way for customers to use the Internet to purchase Seagate drive, media and other data protection solutions. Affiliates earn up to 3% on each sale placed through buytape.Seagate.com from their web site.

SmartBargains: SmartBargains offers online shoppers their favorite brands at phenomenal savings: up to 80% off retail, with satisfaction guaranteed. With the constantly changing selection of merchandise in fashion, electronics, home goods, jewelry, and fragrance, there's something for every bargain-hunter. Quantities are limited and items can sell out at any moment, adding an exciting competitive edge to the thrill of discovering the ultimate bargain. Affiliate partners earn 5% of net sales referred through links on their site.