Experian Completes Acquisition of Exactis.com; Acquisition Provides Experian With Turn-Key E-Mail Deployment

Business Wire, June 6, 2001

Business Editors/High-Tech Writers

ORANGE, Calif.--(BUSINESS WIRE)--June 6, 2001

Experian(R), a leading provider of global information solutions, today announced it has completed its acquisition of Exactis.com from 24/7 Media Inc. for net proceeds of $13.5 million in cash.

The acquisition strengthens Experian's ability to quickly deliver highly integrated, cost-effective e-mail campaigns for businesses that want to communicate with their customers and prospects through personalized and targeted e-mail messages.

With the acquisition of Exactis, Experian will be a leading provider of e-mail marketing solutions. Exactis uses its leading-edge technology and unmatched expertise to deliver more than 500 million messages a month to subscribers for more than 100 category leaders in multiple vertical markets.

"This acquisition strengthens our ability to quickly deliver highly-integrated, cost-effective e-mail campaigns through permission-based, personalized and targeted e-mail messages," said Scot Thomas, chief executive officer, Experian Marketing Solutions. "The acquisition of Exactis provides Experian with the e-mail-marketing infrastructure that offers marketers the most effective, immediate, targeted and inexpensive way to reach consenting customers and self-identified prospects online."

Experian will combine its superior direct marketing solutions with Exactis' e-mail communication capabilities to provide businesses with a complete CRM solution. Exactis is part of Experian Marketing Solutions and will continue to be located in Denver. Tom Detmer, senior vice president and general manager will lead the e-mail organization.

About Experian

Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business.

Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, U.K. and Orange. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion.

For more information, visit the company's Web site at www.experian.com.